Twitter Analytics – more likely than not.
There has been a lot of debate as to whether or not Twitter will be launching an analytics product. This program would be enormously useful to business users of Twitter because they could measure the success of their Tweets. However, it appears that they don’t even know themselves: “Several days ago we wrote that Twitter’s analytics team was about to launch a new project. Twitter VP of Communications Sean Garrett denied there... [Read More...]
Group Head of Marketing
Six Figure Package We are seeking the services of a senior marketing executive to take group wide responsibility for the marketing strategy of our core publishing propositions as well as the development of our growing Digital products and services. We are facing an exciting period in our industry that offers both opportunities as well as strategic challenges. At Time Out, our aim is to successfully navigate this transition and take full advantage... [Read More...]
Head of Ecommerce
Head of Ecommerce Six Figure Package We are looking to attract the services of a talented senior Ecommerce Marketing professional to help re-launch and grow our Ecommerce proposition internationally. This role will hold a great deal of autonomy, being entirely responsible for developing and executing Molton Brown’s digital strategy in the areas of Ecommerce, multi-channel sales and online marketing communications, driving profitable sales, individual... [Read More...]
Tesco iPhone app nears 0.5m downloads as BlackBerry version launches
Tesco says its Clubcard iPhone app has been downloaded almost half a million times, as it launches on RIM’s rival BlackBerry App World. Both apps enable users to update and manage their Tesco Clubcard accounts as part of the retailer’s loyalty scheme. Nick Lansley, Tesco.com’s director of research and development, said the BlackBerry app has been downloaded around 1,000 times since its launch last week. In a blog post, Lansley wrote that Tesco... [Read More...]
ASOS to let others sell through its site
ASOS, the online fashion retailer, is to launch a marketplace where customers can sell their clothes. According to reports, ASOS will also allow independent boutiques and designers to sell via the site. Nick Robertson, CEO of ASOS, told The Financial Times, “We have 7.5m fashion-loving customers coming to the ASOS website every month and I want them to be able to recycle their wardrobes among each other.” ASOS, founded in 2000, sells its own-branded... [Read More...]
Samsung appoints Telegraph’s Hegerty as head of digital
Samsung has appointed former Telegraph Media Group digital head Gabby Hegerty as head of digital, a new role for the company. She will lead digital strategy across the entire Samsung business, as the consumer electronics brand develops a central digital marketing strategy for all its products. Prior to Telegraph Media Group, Hegerty was at AOL for four years. At Samsung she will work within the central marketing team and report to Samsung’s marketing... [Read More...]
BSkyB expands the reach of Sky Player
BSkyB has signed a deal with a third manufacturer to offer its internet TV service Sky Player through integrated set-top boxes this summer. The Sky Player service allows both Sky satellite customers and dedicated Sky Player TV subscribers to access a range of live channels and video-on-demand services through the internet. From this summer, Sky customers will be able to watch the Sky Player through Humax’s Freeview HD and HD digital TV recorder... [Read More...]
BBC Trust asks for delay in mobile app launches
The BBC Trust has asked the BBC to postpone its plans to launch a number of mobile apps from next month following objections by industry bodies. The BBC announced last month plans to launch iPhone apps, beginning with a proposed news-themed app followed by a FIFA World Cup-themed app in June. The BBC Trust said, “We have written to the BBC Executive to advise it that we’ll be carrying out an assessment of its plans to deliver content via dedicated... [Read More...]
Two in three marketers use or plan to use behavioural targeting
Over two-thirds of marketers (77 per cent) use or plan to use behavioural targeting, according to a report by Forrester. Its research found that 42 per cent of marketers who plan to begin or increase use of behavioural targeting said the ability to reach targeted consumers was the key reason. Almost a third (32 per cent) said they achieve better results than with other forms of targeting. Other factors included scalability, cost savings, data quality... [Read More...]