YouTube, LG and Ridley Scott raise the stakes for crowdsourcing
YouTube is taking crowdsourcing to a new level with a plan to get its users to supply content that will create an entire feature film : Life in a Day. The concept itself isn’t new, but the scale will be beyond anything attempted so far. The idea is that on July 24, for 24 hours, people are invited to take photos of what ever is going on in their lives that day. Then the director Kevin Macdonald (The Last King of Scotland, Touching the Void) will... [Read More...]
ITV builds interaction for Britain’s Got Talent around own website
ITV has stepped up social media engagement as part of its online campaign for this year’s series of Britain’s Got Talent, but has reiterated its stance that it won’t sign revenue deals with YouTube. The broadcaster is positioning ITV.com as the hub for all digital activity, with an overhaul of its Britain’s Got Talent site allowing fans to interact with the judges as well as each other in more depth. However, ITV still refuses to sign any... [Read More...]
YouTube looks to extend into live content provision
YouTube is positioning itself as a key live content portal for one-off events, according to industry commentators, following news it has signed a deal to broadcast the Indian Premier League (IPL) cricket competition in March. The Google-owned video platform has already broadcast live music events − including a U2 gig that attracted 10m views in October − and is looking to expand to other content verticals in 2010. A Google spokesman said the company... [Read More...]
Channel Five signs on demand deal with YouTube
Five has become the second broadcaster to sign a deal with YouTube to show its programmes on the video sharing website. The three-year deal follows a similar link up between YouTube and Channel 4 last month. The move will see full versions of popular shows from Five available on YouTube for up to 30 days after they are broadcast, providing an alternative viewing method to Five’s current on demand service. Around 250 hours of shows will be... [Read More...]
YouTube’s full length UK TV show channel goes live
YouTube has launched a new ad-funded channel that lets UK viewers watch full length TV shows from more than 60 partners, including Channel 4 and ITN. YouTube has launched a new ad-funded channel that lets UK viewers watch full length TV shows from more than 60 partners, including Channel 4 and ITN. At launch, YouTube is posting around 5,000 videos, of which almost 4,000 are full-length programmes, from more than 60 partners. YouTube said it “expects... [Read More...]
YouTube launches channel for citizen journalists
YouTube has launched a new channel that gives online news editors video access to footage posted by citizen journalists and even request such video be shot by amateurs seeking attention. ‘YouTube Direct’ works on a purely voluntary basis, with no commission paid to users whose videos are used, but they will receive credit. Steve Grove, head of news and politics at YouTube, said: “It’s an incentive to upload great video, because of... [Read More...]
YouTube to host Channel 4
YouTube and Channel 4 are thought to be on the brink of a deal that would see the internet video site hosting the broadcaster’s content in full. The two have been in talks for several months and are expected to sign a deal imminently. Channel 4’s content is expected to be branded in the same way as Channel 4 On Demand, the broadcaster’s online catch up service. The partnership will add to Channel 4 online access to programmes, allowing viewers... [Read More...]
Virgin launches special effects on YouTube channel for Powerful Stuff campaign
Virgin Media is the first brand to use YouTube to let people tailor their own video content to add special effects. Virgin Media is today launching the YouTube application within Virgin Media’s ‘Powerful Stuff’ Youtube channel, which supports the Powerful Stuff above-the-line campaign. The YouTube application gives users the ability to make their everyday videos ‘more powerful’, by adding special effects and sound to their movie.... [Read More...]
YouTube to reinstate music videos following PRS deal
Tens of thousands of music videos are set to return to YouTube within days following an agreement with rights collecting agency PRS for Music. The deal brings to an end a six-month dispute between the two businesses over revenue which saw Google pull music videos from its site until terms could be agreed. The agreement involves YouTube paying PRS an undisclosed lump sum of money backdated to January this year and lasting until 2012. A YouTube spokesman... [Read More...]
YouTube to share ad revenue with users
YouTube has begun sharing profits with users who post popular videos on the site. The Google-owned site is extending its YouTube Partnership Program, offering more individuals with one off popular videos a chance to earn thousands of dollars a month. YouTube will monitor the popularity of user-submitted videos and some users will get invited to start earning revenue through the Partnership Program. Once the revenue sharing scheme is enabled on a user’s... [Read More...]