MySpace to revamp website
MySpace is set to update its website with a brand new version that strongly focuses on multimedia services. The revamp is expected to happen over the next few months, as the social network aims to gain lost ground on market leader Facebook. The social network released new user home pages with less clutter last month. MySpace’s services have also been synced with Twitter. High-profile celebrity pages have also been enhanced for easier navigation. The... [Read More...]
BBC confirms website closures
The BBC have confirmed its plans to cut back on its website as part of a company-wide strategy review. The corporation will cut spending on its website by 25 per cent and cut back on the number of webpages on the site by up to 50 per cent, it has been announced. Sections of the site including BBC Switch and BBC Blast, both aimed at a younger audience, will be shut down, the BBC said. The move was announced by BBC director general Mark Thompson, who... [Read More...]
Royal Navy appoints AKQA as lead digital agency
The Royal Navy has appointed AKQA as its lead digital agency, working on strategy and redesigning the force’s website. The digital agency won the account after a six-way pitch and takes over from Twentysix London. The COI, which handled the pitch, said AKQA would be implementing a strategy that puts digital at the heart of Royal Navy communications plans. This includes the site redesign and a new content management system. The agency will also work... [Read More...]
BBC reported to be closing half its website and axing two radio stations
The BBC will shut down half its website, close two of its radio stations and scale back on spending on imported US programmes, according to a report in The Times. It reports that Mark Thompson, BBC director general, will announce next month that the Corporation must make the moves to help its commercial rivals operate. As part of the strategic review, the BBC will close half its website, together with a 25 per cent reduction in staff numbers. Its... [Read More...]
GQ.com relaunches with simpler navigation
Condé Nast has relaunched GQ.com, less than a year after its last revamp, on a new platform providing a simpler navigation around four key channels. One of the biggest reasons for the changes is to provide a simpler user experience, according to Condé Nast Digital Britain publisher Jamie Jouning. Jouning said: “One of the problems with the old site was a lot of the content was hidden.” The reduction in the number of channels gives channel... [Read More...]
Pepsi shows ‘wild side’ with online relaunch
PepsiCo is to relaunch its UK website in April, as part of a strategy to shift spend from TV to digital media. The soft-drinks company will support the revamp with a social media campaign in the summer, encouraging consumers to show off their ‘wild side’. This follows Pepsi’s adoption of the strapline ‘Max your wild side’, replacing the previous ‘Max your life’ and ‘Max it’ positioning. The activity will be... [Read More...]
Microsoft launches site for young men
Microsoft has launched a men’s site called MSN Him following research that showed 99 per cent of young men used the internet every day. Microsoft Advertising carried out the research into the online behaviours of the ‘pre-family man’ ahead of the launch of the website and found 80 per cent would feel lost without the internet. It also found the internet is the technology that most men (57 per cent) feel attached to, followed by mobile phones... [Read More...]
Times and Telegraph see dip in web traffic
National newspaper websites saw mixed fortunes in December with Guardian.co.uk staying out in front with the most visits. The website saw total monthly unique users rise 3.32 per cent month on month to 36,980,637 and it jumped a hefty 61.99 per cent year on year. It was followed by Mail Online, which posted a 5.1 per cent rise to 32,843,958 users for December and a 67.03 per cent jump, year on year. Associated Newspapers is just launching a £10m... [Read More...]