Lack of training funds ‘creates a digital divide’ in agencies

The gulf between in-house and agency marketers is set to widen unless access to subsidised training is improved, with nearly two thirds of marketers having no formal training planned or professional development path in place, according to new data. The study, from email marketing firm Emailvision, found that in-house marketers are the worst hit with almost nine out of ten missing out on professional training opportunities compared with 18 per cent... [Read More...]

Citizen Journalism vs. Professional Journalism?

With 175,000 new blogs started every day worldwide (http://technoratimedia.com/about/), it is impossible to underestimate the power of user generated content. Blogs are used by people worldwide as a form of self expression, to report the news, and as part of corporate marketing strategies amongst other means. The Huffington Post (www.Huffingtonpost.com) is just one example of a blog which reports recent news stories. Created by Arianna Huffington,... [Read More...]

Econsultancy offers training on customer experience and ecommerce usability

Two one-day courses are being organised in April, one focusing on creating and measuring engaging online experiences and one on best practice for improving the usability of ecommerce sites.  ·         A Customer Experience Training session takes place on 2 April and provides an introduction to exploring the activities involved in creating and measuring engaging online experiences. It is designed to give attendees an understanding of the... [Read More...]