Social Network Advertising Accounts for 6.7% of Online Ad Spend for 2010
If these figures are accurate then the demand for Social Media specialists in digital marketing will continue to increase rapidly this year. “According to new research released Monday by eMarketer, U.S. advertisers will spend an estimated $1.7 billion in ads on social networks in 2010, accounting for 6.7 percent of all online ad spending. The dramatic rise — with growth of 20 percent this year, accelerating to 24 percent next year — shows... [Read More...]
Why Marketers Should be Investing in Location Based Services
“”We could imagine something akin to a Google AdWords-like model, where merchants can have featured placement based on latitude and longitude, time of the day, or day of the week,” says Tristan Walker, head of business development for Foursquare. “We’re still exploring, and encouraging all retailers to get on our platform and help us find the product that we could actually charge for.” I spoke with Walker yesterday... [Read More...]
Social networks ‘reach more women than men worldwide’
“Social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men, according to new research. The findings, from comScore, form part of a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key... [Read More...]
Analysis of Internet’s Top Referral Sites
Source: Read Write Web “If there’s one thing we know about Web authors it’s that they are constantly seeking new sources of traffic for their content. It doesn’t matter if you’re a blogger, a marketing manager or a small business owner, there is simply no reason to invest time with content creation and Web design if no one is coming to read it. For this reason, it’s important to figure out where to actually... [Read More...]
Facebook Apps Supposedly Creates Viable Employment Opportunities Through Social Networking
Two separate apps have been launched recently that have made Facebook, usually considered as solely a social forum, a realistic opportunity for recruitment and jobseeking. The ‘Work For Us’ application provides an opportunity for companies to post vacancies and receive applications through their Facebook page. Whilst the alternative for the jobseeker is ‘BranchOut‘, which allows individuals to search all their friends employment... [Read More...]
Twitter adds name search function
“Admit it, 99% of your Twitter searches are for vanity purposes. You do it, I do it, we all do it. And such a search revealed a potentially very useful and powerful new feature today. Twitter is now injecting name results into searches on twitter.com when you do a regular search for a name. To be clear, Twitter has had a name search option for some time, but this is the first time they’ve put it front and center in the main tweet stream when... [Read More...]
Twitter Analytics – more likely than not.
There has been a lot of debate as to whether or not Twitter will be launching an analytics product. This program would be enormously useful to business users of Twitter because they could measure the success of their Tweets. However, it appears that they don’t even know themselves: “Several days ago we wrote that Twitter’s analytics team was about to launch a new project. Twitter VP of Communications Sean Garrett denied there... [Read More...]
Your Virtual Business Card – Magntize
Everything online is expanding at the moment and when something that is simplifying and condensing your online presence becomes available it is advisable to utilise it. The size of the average online profile is growing at an alarming rate and the need to reduce the wide variety of personal information online and segregate it from relevant professional information is paramount. Magntize appear to have solved this problem with their site and have... [Read More...]