The Bing and Yahoo Alliance
“The Yahoo-Bing search alliance is gathering momentum. Watching this coverage from the U.K., where Google has close to 90 percent market share, I can’t help asking: will the deal succeed for both parties — and what does success look like? Focusing on the Numbers For Yahoo, the obvious win is cost saving — no longer employing staff or maintaining systems to process billions of searches a year and monetize them. We’ve... [Read More...]
Google buys Metaweb – Which could alter SEO practices in the future
“Google acquires companies all the time, little startups with a bit of helpful technology or a nice patent or a few engineers Google wants. Today’s acquisition of Metaweb should not be grouped in with those relatively small other purchases: Metaweb’s technology could change the way Google Search works. Metaweb is a difficult concept to describe, although the video above does an admirable job. Essentially, it views keywords, the way... [Read More...]
New York Times Suggests Government Interference with Google’s Algorithm
“There are times when I can be unbiased. There are times when I’m able to look at an argument and honestly see the points of each side. However, this is not one of those times. Have you ever read something and been so taken aback by the confusion that it provided that you were certain it had to be sarcasm? That’s exactly the point that I’ve reached with a New York Times editorial piece that suggests that Google should be taken under... [Read More...]
Optimizing Your Site for Search Engine Marketing
“For millions of websites, publishers, and online businesses, search is still the king. While social media may have the media’s attention and Twitter and Facebook are garnering a lot of the hype, search still trumps them when it comes to driving traffic and being discovered by potential new customers. Because of the importance of search traffic to online business, there is an entire industry dedicated to improving websites’ visibility... [Read More...]
Hotel booking sites: Laterooms tops natural search results
Laterooms was the top hotel room in terms of visibility on natural search results, while Booking.com dominates the paid search market, according to new research. The study, from search agency Greenlight, found that going by the keywords used when UK consumers went online to conduct a search for a hotel over the festive season, London was by far the most sought after individual location. The report which analysed 1,300 hotel-related keywords for... [Read More...]