Opposition mounts to ‘rushed’ Digital Economy Bill
Opponents to the Government’s plans to bring the Digital Economy Bill into law before the election are mounting an online campaign to ensure the law is not rushed through the House of Commons. The bill, which includes the controversial three strikes rule which gives the Government powers to suspend file-sharers’ internet connections, was passed through the House of Lords last night. Another part of the Bill, Clause 17, which has now been... [Read More...]
Online job-related searches ‘down 5 million’
The number of job-related searches conducted online by UK consumers dropped by over 5 million between October and December 2009, with sales IT and engineering jobs proving the most popular, according to new research. The new report by search marketing agency Greenlight, found that 8.4 million job-related searches were made online in December, a considerable decrease on 13.8 million in October. The report, ‘Recruitment Sector Report – Issue 1’,... [Read More...]
German Mailorder E-Commerce grows 1.7 per cent to €29.1 billion in 2009
According to market researcher TNS Infratest, the German mailorder market grew 1.7 per cent in 2009, despite the critical economic situation. Market revenue reached 29.1 billion Euros. Thomas Lipke, chairman of the E-commerce comittee in the Bundesverbands des Deutschen Versandhandels (BVH), believes that the share of online mailorder retailers in the overall retail market will grow from 7.2 per cent last year to 7.4 per cent this year and can reach... [Read More...]
Digital agency income grew by 18 per cent in 2009
The top 30 digital agencies saw their income grow by 18 per cent last year, according to the Kingston Smith W1 report. The accountancy firm’s Financial Performance of Marketing Services Companies Annual Survey revealed that digital agencies grew more than any other marketing sector in 2009. Independent agencies had a better result than group-owned digital agencies, according to the report, which collectively posted a 13 per cent increase. Steak... [Read More...]
Traditional direct marketing more likely to drive new customer web traffic than online
A new survey by Pitney Bowes has found that 60 per cent of UK consumers believe offline direct marketing is the most likely to get them to visit the website of a company they have not bought from before. More than twice as many UK consumers say traditional direct marketing is more likely than digital marketing to encourage them to go to a website and seriously consider a purchase from a company for the first time, a new poll from messaging specialist... [Read More...]
Guest comment: What does the future of the social web mean for retail?
How has the rise of social media affected online retail? Alex Marks, Head of Business Marketing International, eBay Advertising, argues that it’s time for online retailers to get involved in the conversation online. I was reading an article the other day on a well-respected business news site about the changing nature of the web and I came across the phrase ’social commerce’. Now we’ve had ’social networking’... [Read More...]