ITV digital channels may go pay per view

ITV may introduce a pay-per-view service for ITV2, 3 and 4 under new chief executive Adam Crozier, according to a report on Telegraph.co.uk. Sources said ITV will undergo a thorough strategic review which will rule nothing out, including a move away from the free-to-air advertising model to a much broader media platform by increasing its use of on-demand video. The new management team is thought to be looking at ways to improve the production side... [Read More...]