Paramount runs major marketing campaign across digital platforms for Transformers

Paramount Pictures has launched a major digital marketing push to promote its summer blockbuster Transformers: Revenge of the Fallen. The activity, which includes viral films, mobile, red-button TV, PlayStation Home and augmented reality advertising, promotes the sequel, which goes on general release in cinemas on Friday. Transformers is considered a flagship franchise for Paramount, with the original 2007 movie grossing $708 million globally. The... [Read More...]