Paramount Pictures launches digital GI Joe campaign
Paramount Pictures International has launched an interactive campaign to promote its release of GI Joe: The Rise of Cobra. The campaign centres around content on the movie’s website, including games and applications, such as combat trading cards. Social media activity will also take place via a Facebook application and content such as high scores and user-generated videos on the GI Joe site that can be shared on all networks. Heath Tyldesley, director... [Read More...]