iAd Update – What we know
“Apple’s iAd mobile advertising program continues its rollout: The newest feature, iAd for Developers, will allow iPhone developers to buy iAds to promote their apps within other apps. Until now, Apple has focused on getting big brands to advertise in iAds, such as its two launch advertisers, Nissan and Dove. But the new iAd for Developers program is Apple’s way of getting more (albeit cheaper) ads in its system to fill its inventory... [Read More...]
Clash of the Titans – Samsung Galaxy S vs. iPhone 4
A few weeks ago some may have seen this comparison as laughable, the iPhone 4’s complete dominance either killing off the competition, in the case of Google’s Nexus One, or utterly trampling it. However, after the dramatically dubbed ‘Antennagate’, which highlighted the iPhone 4’s problematic signal, the potential for other handsets to penetrate the market has increased significantly. Some context may be needed behind this blog, after a... [Read More...]
Teletext Mobile reaches out to app developers
DMGT-owned Teletext Mobile is attempting to build up an app advertising network by striking commercial partnerships with iPhone and iPad developers. The mobile publishing division of Associated Northcliffe Digital (AND), which has launched apps for Metro, Travel Tip-Off and Findaproperty.com, has set up a competition to lure developers. Each month one developer will be offered a publishing deal by Teletext Mobile that will provide promotional opportunities... [Read More...]
Yahoo partners with Nokia to offer combined mobile and online services
Yahoo and Nokia have announced a rich media partnership designed to offer consumers email, instant messaging and maps and navigation services. Nokia will now be the exclusive, global provider of Yahoo’s maps and navigation services, integrating into Nokia’s own service Ovi Maps. Yahoo will become the exclusive, global provider of Nokia’s Ovi Mail and Ovi Chat services, which will now be branded as “Ovi Mail powered by Yahoo”... [Read More...]
Phones 4U launches £8m campaign
Mobile phone retailer Phones 4U will run a series of ads on catch-up TV websites to accompany its broadcast TV campaign but has no plans to invest in mobile advertising. The decision to pass on mobile advertising has been taken despite the company’s latest £8 million campaign running with the tag-line ‘Phones 4u – It’s what we do.’ Phones 4u has significantly increased it’s spend on digital since last year and plans to invest further... [Read More...]
Orange and T-Mobile to keep names under new parent Everything Everywhere
Orange and T-Mobile will be run by a new parent company called Everything Everywhere from 1 July but will retain their separate brand identities. The merged network, which is Britain’s biggest communications company, is promising to “transform the industry and give UK consumers the best coverage, devices, service and communications experience possible”. Marketing for both brands will be headed by Guillaume van Gaver, VP of marketing. Mark Duncan... [Read More...]
O2 recruits for social media roles to better engage with its customers
O2 is boosting its social media team as it looks to significantly increase online engagement with customers. The operator is recruiting a head of social media to lead a team of nine, who will be responsible for its social media activities. Currently it has up to four people working in social media. O2 has had a presence on social sites such as Facebook, Twitter and YouTube for several years but is keen to increase online customer support through such... [Read More...]