ITV Marketing Director Leaves
“ITV is reportedly searching for a new group marketing director after David Pemsel confirmed his intention to leave the broadcaster after five years. Pemsel, who previously reported to ITV’s outgoing managing director of brand and commercial Rupert Howell, was told last week that ITV’s director of television Peter Fincham will take over the broadcaster’s marketing and research budget. Chad Wollen, ITV’s director research... [Read More...]
Digital Radio appoints first marketing director
Digital Radio UK, the company responsible for preparing the UK for digital radio switchover, has appointed Jane Ostler as its first marketing and strategy director. The company has appointed Ostler to help the company boost takeup of digital radio following the passing of the Digital Economy Act. She will be joined by Laurence Harrison as operations director. In her new role, Ostler will play a key leadership role in market preparation and the development... [Read More...]
Digital outdoor panellists debate medium’s appeal to clients
The digital outdoor industry must demonstrate its value to advertisers and improve its creative work to increase its share of the media mix, according to panellists at the DOOH Media summit held in association with Media Week. Charlie Newbery, marketing manager at The Sunday Times, said one of the most significant challenges facing the digital out-of-home sector is the emergence and growth of new media platforms. Newbery said: “Marketing budgets... [Read More...]
Aston Martin appoints new marketing director and seeks new agency
Aston Marin has appointed Harley Davidson’s director of marketing operations Markus Kramer as its new UK marketing director. The move comes as the luxury marque begins an agency pitch for the launch of its Cygnet city car. The marque describes the car as a “bold step towards a new form of transportation; the luxury commuter car, a form of personal transportation that sees the company’s core values engage with a new environment.” The Cygnet... [Read More...]
Cathryn Sleight to leave Coca-Cola
Coca-Cola Great Britain’s marketing director Cathryn Sleight is leaving her role after four years. Sources confirmed to Marketing Week that Sleight is leaving the soft drinks giant, though full details of her departure are unclear. The move comes as Coca-Cola undergoes a review of its European marketing and business operations. Coca-Cola Europe is reviewing 150 jobs in 38 countries. It is currently in consultation with staff over redundancies, and... [Read More...]
MasterCard hires former John Lewis marketer to lead UK marketing
MasterCard has appointed former John Lewis marketing director Gill Barr to head up marketing for the UK and Ireland. Barr replaces Rita Broe, who was promoted to head European marketing for the MasterCard group last September. She will report to Hany Fam, general manager of MasterCard UK & Ireland. Barr will work with Ben Rhodes and Andrew Miles, head of brand marketing and customer marketing respectively. She says her priority will be to ensure... [Read More...]