Google Chrome Translates Social Media Updates – Digital Marketing Capabilities Vastly Increased
Yet another example of Social Media becoming a vital aspect of all businesses and online marketing. Google have developed a Translation extension for their Chrome browser which specifically translates social networking updates from Twitter and others. This increases the reach of social media from a national to international level and at the same time, your brand awareness and capability to advertise in Digital is multiplied extensively. “The... [Read More...]
Google Launches ‘Google Image Ads’ – Combined with image search makeover
“At its search event today, Google launched a new product that’s a part of Google Images: Google Image Search Ads. Basically, this allows anyone to advertise alongside Google Image searches in a new, more visual way. “This allows you to reach hundreds of million of users who are searching on Google on a daily basis,” director of search products Ben Ling says. And Google Images is actually doing overa billion pageviews a day, Google says. The... [Read More...]
Google buys Metaweb – Which could alter SEO practices in the future
“Google acquires companies all the time, little startups with a bit of helpful technology or a nice patent or a few engineers Google wants. Today’s acquisition of Metaweb should not be grouped in with those relatively small other purchases: Metaweb’s technology could change the way Google Search works. Metaweb is a difficult concept to describe, although the video above does an admirable job. Essentially, it views keywords, the way... [Read More...]
New York Times Suggests Government Interference with Google’s Algorithm
“There are times when I can be unbiased. There are times when I’m able to look at an argument and honestly see the points of each side. However, this is not one of those times. Have you ever read something and been so taken aback by the confusion that it provided that you were certain it had to be sarcasm? That’s exactly the point that I’ve reached with a New York Times editorial piece that suggests that Google should be taken under... [Read More...]
Google stays in China and Apple follows
“More of Apple’s China plans are coming to light. The first Shanghai store opened last week in light of news that the company plans on opening 25 new retail outlets in the country. Apparently that includes Hong Kong, too. The expansion is set to be complete by the end of 2011. The retail expansion is a huge strategy shift for Apple. Up until last week’s opening, there was only one Apple Store in all of China — Beijing, which opened in... [Read More...]
Right to reply: Google faces backlash for Street View data snooping
Google’s admission this week that their ‘Street View’ camera cars have been snooping on internet users for the last three years could precipitate a backlash against the search engine giant. Brand expert Simon Middleton, author of ‘Build a Brand in 30 Days’, takes a closer look at Google’s ongoing privacy hurdles. “Google has done it again. They have a great brand with the philosophy of ‘don’t be evil’. But they have been discovered... [Read More...]
Facebook appoints Google’s Tseng as head of mobile
Erick Tseng, Google’s senior mobile product manager for Android, has left the company to join Facebook as head of mobile products. Facebook confirmed the appointment and Tseng confirmed the move with a post on Twitter. It read: “About to begin a new chapter in my life. Heading to Facebook on Monday to help innovate at the intersect of mobile and social.” A statement from Facebook said: “We are thrilled to have Erick join us as Facebook continues... [Read More...]
Google developing iPad rival- report
Google is working on a tablet computer to rival Apple’s iPad, according to press reports. The Wall Street Journal reports that the web giant is collaborating with Verizon wireless, the largest US wireless carrier. Verizon Wireless chief executive Lowell McAdam told the Wall Street Journal that tablet computers are part of the “next big wave of opportunities.” He told the paper that the tablet computer project is part of a deepening... [Read More...]
Google: “Docs makes Office better”
Google has argued that Docs, its online office suite, actually complements Microsoft Office. In an interview with Cnet, Google Enterprise president Dave Girouard claimed that customers looking to add online functionality to Office didn’t necessarily need to shell out for Microsoft’s latest upgrade. Most people find, and they maybe perhaps don’t expect it at first, that Google Docs works quite well with Office and in fact it makes... [Read More...]
Cloud computing for business goes mainstream
Cloud computing has been an information technology buzzword for many years. Now it is going mainstream. Bryan Kinsella has a problem. As chief information officer of business services provider Rentokil Initial he looks after a widely dispersed and mobile workforce. Email is a key management tool but as the company grew it found itself with 40 different email systems across 50 countries for 20,000 employees, with another 15,000 staff offline. Setting... [Read More...]