HSBC names global banking marketing chief
HSBC has appointed Sarajit Mitra as global head of marketing and client experience for its global banking and markets division. The bank says he will have global responsibility for “positioning and differentiating HSBC through its emerging markets-led and financing-focussed propositions” targeting corporate and institutional clients. Mitra moves up from its position as group head of marketing planning and insight at HSBC Holdings. Prior to... [Read More...]
American Express mounts largest marketing campaign in four years featuring TV, press and direct and digital marketing
American Express is launching its biggest marketing campaign in more than four years to reposition the brand as being more contemporary and customer-friendly. The above-the-line campaign, which was created by Ogilvy Advertising and breaks on 5 October, will be based on the strapline ‘Realise the potential’. Animated ads will continue to promote the ‘privilege’ of being an American Express cardholder, but move the focus away... [Read More...]
MasterCard names European marketing chief
MasterCard Europe has promoted UK head of marketing Rita Broe to the position of group head of European marketing. Broe will be responsible for building integrated marketing platforms regionally and locally across Europe. She will oversee brand and customer marketing, advertising, media, digital and sponsorship. She replaces Pedro Rangel who has left the company. It is not known if he has a job to go to. As head of marketing for the UK and Ireland,... [Read More...]
Spotify receives investment from Asian billionaire Li Ka-shing
Spotify, the online music service, has secured investment from one of the world’s richest individuals, Asian billionaire Li Ka-shing. According to a report by business magazine Forbes, the Li Ka-shing Foundation confirmed it was participating in Spotify’s latest financing round for a minority stake. However, the foundation would not confirm the size of the investment. Earlier reports have suggested Spotify was seeking to raise about $50... [Read More...]