MTV to retain and double in-house digital ad sales team
MTV Networks UK & Ireland has announced plans to bring its digital media ad sales team in-house, following the merger of its ad sales division Viacom Brand Solutions (VBS) with Sky Media. The six-strong digital sales team will be led by Duncan McCrum, head of digital for MTV Networks, at the broadcaster’s headquarters in Camden, north London. MTV has also announced plans to double the size of the team. Team members will be working in partnership... [Read More...]
AAR appoints Agency Republic’s Marshall as head of digital
AAR, which builds relationships between clients and marketing services agencies, has appointed Agency Republic’s Gavin Marshall as head of digital. He replaces Juliet Blackburn, who left AAR in December to join Skype as director of consumer marketing after almost nine years at AAR. Marshall will be responsible for advising clients on which digital agencies best match their needs. He joins from Agency Republic where he was marketing director.... [Read More...]
IAB partners MySpace to scout for digital talent
The Internet Advertising Bureau – the trade body for online and mobile advertising – has partnered with MySpace to provide an online destination for young people keen to learn more about digital advertising. This initiative forms part of the IAB’s aims to engage with students and graduates to ensure new entrants to the industry are equipped with the knowledge, insights and practical guidance necessary to make their mark in the digital world. Featuring... [Read More...]
R/GA hires Sam Dallyn as art director
Digital agency R/GA London has hired Sam Dallyn as art director to head its Nike account. Dallyn joins R/GA following a three-year spell as art director at website development agency Blast Radius. He will report to R/GA London’s executive creative director James Temple and design director Lucio Rufo. The new art director will lead the London office’s Nike account, liaising with R/GA’s New York-based Nike team. Dallyn has previously... [Read More...]
Telegraph to provide online coverage of athletics
Telegraph Media Group (TMG), the publisher of The Daily Telegraph, has signed as the exclusive digital partner of the forthcoming World Athletics Championships as part of its bid to ramp up sports coverage. TMG will provide live streaming of the Athletics Championship, which takes place in Doha between March 12 and 14, on Telegraph.co.uk/sport. The streaming and the event are sponsored by Aviva. TMG is also providing exclusive online coverage of England’s... [Read More...]
BBC confirms website closures
The BBC have confirmed its plans to cut back on its website as part of a company-wide strategy review. The corporation will cut spending on its website by 25 per cent and cut back on the number of webpages on the site by up to 50 per cent, it has been announced. Sections of the site including BBC Switch and BBC Blast, both aimed at a younger audience, will be shut down, the BBC said. The move was announced by BBC director general Mark Thompson, who... [Read More...]
Virgin Racing uses digital to revitalise Formula 1
The Formula 1 industry is turning to digital media to attempt to reinvigorate the sport’s reputation ahead of the start of the 2010 season. Formula 1 racing teams, including Mercedes and Virgin, are putting digital media at the centre of their marketing plans for the first time as they look to more effectively engage with fans and strengthen the image of the sport, which is worth £4bn to the British economy alone. Virgin is to launch a digital... [Read More...]