Why Marketers Should be Investing in Location Based Services
“”We could imagine something akin to a Google AdWords-like model, where merchants can have featured placement based on latitude and longitude, time of the day, or day of the week,” says Tristan Walker, head of business development for Foursquare. “We’re still exploring, and encouraging all retailers to get on our platform and help us find the product that we could actually charge for.” I spoke with Walker yesterday... [Read More...]
Digital Marketing Works – Especially With a Free Phone
At Bearing Partnership, we talk about Digital every day. With our clients, with our candidates, with people we buy coffee from, our families (even if they like it or not), and to each other. We even partake in a little Digital marketing ourselves, with a website we update quite regularly, a Twitter feed and some work in progress on the ‘app’ front. But one thing we didn’t really expect was to actually benefit from someone else’s... [Read More...]
Facebook links with Amazon – Useful for Digital Marketers and Consumers
“Amazon and Facebook are doing some technological partnering to bring you a new layer in product recommendations. Now Amazon users will be able to link their Facebook () account to their Amazon account. At the outset, this will allow Amazon to show you recommendations based on your Facebook interests and activity. This integration will also help you figure out what kinds of gifts your friends might like by letting you better search for your... [Read More...]
Google Chrome Translates Social Media Updates – Digital Marketing Capabilities Vastly Increased
Yet another example of Social Media becoming a vital aspect of all businesses and online marketing. Google have developed a Translation extension for their Chrome browser which specifically translates social networking updates from Twitter and others. This increases the reach of social media from a national to international level and at the same time, your brand awareness and capability to advertise in Digital is multiplied extensively. “The... [Read More...]
Online Advertising increases in 2010, may have a negative effect on traditional publishing
Kit Eaton from FastCompany comments on the increase of online advertising and the effect it may have on traditional publishing. “Some thinking about online advertising spend in 2010 suggests that this year it’s going to see serious growth, which is fabulous news for new media. But it’s potentially bad news for traditional publishing. The analysis is coming from ZenithOptimedia, which has been revising its estimates for online advertising... [Read More...]
‘Minority Report’ Billboards are launched in Japan – Personalised Marketing
“Every time a new technology is announced, it’s tempting to make a reference to the 2002 science fiction film Minority Report. This time it’s for real. Tokyo, Japan’s Digital Signage Promotion Project is currently trying out digital advertising billboards fitted with cameras that can discern the gender and age group of passerby who look at them. The point? To tailor their commercial messages to the onlooker. A consortium of 11 railway... [Read More...]
Social Media Campaigns Hampered by ‘No-Linking’ Policies
“The Guardian has poked some fun at the Edinburgh Fringe website for banning people linking to it in its terms and conditions. This is more than a year after I revealed that most newspapers banned deep links, as did brands like Apple, Royal Mail, Channel 4 and, er, the Association of Online Publishers (most of those subsequently removed the offending clause after I pointed it out). All that culminated in the hilarity of my attempts to get... [Read More...]