Agencies line up for Bacardi digital business

Bacardi, the global spirits brand, has called a review of its UK digital advertising account.  The company, which currently works with digital agencies on a project basis, is understood to be looking for a retained agency for the first time.  The successful agency will be responsible for handling all of the brand’s digital strategy and execution, working closely with Bacardi’s above-the-line shop, Rainey Kelly Campbell Roalfe/Y&R,... [Read More...]

CBS Outdoor launches single deck superside format

For the first time on the UK mainland, single deck buses will be able to carry a double decker superside advertising panel following the launch of the single deck superside, a panel each side that extends above the roof of a bus.  Further to trialling and investment in innovative bus advertising formats with First UK Bus, CBS Outdoor’s latest format will be available across York as a showcase to advertisers about this new advertising proposition.  The... [Read More...]