Twitter Analytics – more likely than not.
There has been a lot of debate as to whether or not Twitter will be launching an analytics product. This program would be enormously useful to business users of Twitter because they could measure the success of their Tweets. However, it appears that they don’t even know themselves: “Several days ago we wrote that Twitter’s analytics team was about to launch a new project. Twitter VP of Communications Sean Garrett denied there... [Read More...]
Virgin Media chooses Experian software for DM task
Entertainment and communications company Virgin Media has implemented Experian’s Marketswitch Optimization software to improve its customer contact strategy. Marketswitch Optimization will provide Virgin Media with insight for Virgin to use in its direct marketing activity by analysing predictive models for each customer. The software then produces a mixture of DM communications which will best suit Virgin Media’s business objectives and... [Read More...]
Virgin Media trials tool to measure illegal file-sharing
Virgin Media is to test new technology to assess the level of illegal file-sharing across its network. The ISP is the first to use CView, an analytics tool by tech specialist Detica which monitors how much copyrighted material is unlawfully shared between web users. The trial is believed to cover approximately 40 per cent of Virgin Media’s network, with users of the ISP not informed if they are being tracked. However, all details will be anonymised,... [Read More...]
AOL’s Adtech launches analytics service
AOL Advertising’s ad-serving platform, Adtech, is launching an analytics tool that details insight into the performance of ad campaigns, ad placements, banner sizes and sales trends. Adtech Analytics is aimed at agencies, publishers and ad networks and will be integrated into Adtech’s existing ad-serving platform. For agencies, Adtech Analytics will able to analyse the performance of campaigns, while for publishers, the service is able... [Read More...]
Making analytics data meaningful and useful is still a struggle
Just one in five companies has an internal strategy that ‘ties data collection and analysis to business objectives’ and only 27per cent say their web analytics definitely drive actionable insights Companies have invested more web analytics budget on internal staff over the past year but are still struggling to make the data meaningful and useful for shaping digital strategy, according to new research from Econsultancy and Lynchpin. The... [Read More...]