American Express mounts largest marketing campaign in four years featuring TV, press and direct and digital marketing

American Express is launching its biggest marketing campaign in more than four years to reposition the brand as being more contemporary and customer-friendly. The above-the-line campaign, which was created by Ogilvy Advertising and breaks on 5 October, will be based on the strapline ‘Realise the potential’. Animated ads will continue to promote the ‘privilege’ of being an American Express cardholder, but move the focus away... [Read More...]