MTV to retain and double in-house digital ad sales team
MTV Networks UK & Ireland has announced plans to bring its digital media ad sales team in-house, following the merger of its ad sales division Viacom Brand Solutions (VBS) with Sky Media. The six-strong digital sales team will be led by Duncan McCrum, head of digital for MTV Networks, at the broadcaster’s headquarters in Camden, north London. MTV has also announced plans to double the size of the team. Team members will be working in partnership... [Read More...]
IAB partners MySpace to scout for digital talent
The Internet Advertising Bureau – the trade body for online and mobile advertising – has partnered with MySpace to provide an online destination for young people keen to learn more about digital advertising. This initiative forms part of the IAB’s aims to engage with students and graduates to ensure new entrants to the industry are equipped with the knowledge, insights and practical guidance necessary to make their mark in the digital world. Featuring... [Read More...]
CBS Outdoor launches illuminated ads on buses
Mouthwash brand Listerine is using outdoor media owner CBS Outdoor’s new illuminated bus panels to complement the brand’s TV and radio activity in a campaign launching this week. The campaign, which was planned and bought by Carat, uses both traditional and electric paper bus panels alongside TV and radio ads in a four-week campaign. The electroluminescent panels are paper-thin, triple-laminated panels, illuminated by the phosphor crystals... [Read More...]
Agencies line up for Bacardi digital business
Bacardi, the global spirits brand, has called a review of its UK digital advertising account. The company, which currently works with digital agencies on a project basis, is understood to be looking for a retained agency for the first time. The successful agency will be responsible for handling all of the brand’s digital strategy and execution, working closely with Bacardi’s above-the-line shop, Rainey Kelly Campbell Roalfe/Y&R,... [Read More...]
Clear Channel and VMG add more digital malls
Outdoor media owners Clear Channel and VMG Global have increased their digital six-sheet network to include Festival Place in Basingstoke, Telford Shopping Centre and Frenchgate in Doncaster. Clear Channel secured the contract to sell the advertising on VMG Global’s portrait digital screens in August and the addition of Festival Place and Frenchgate brings the network to 120 screens. Advertisers which have used the network include Coty Prestige,... [Read More...]
Apple recruits key talent to lead drive into mobile ad sales
Apple has made its first concerted move into the UK mobile advertising market as it seeks to take advantage of the burgeoning sector. The iPhone manufacturer has recruited two mobile ad industry heavyweights as it plans goes head to head with Google. Apple has hired former Microsoft EMEA mobile advertising sales manager Theo Theodorou – who built Microsoft’s mobile ad network in new territories – as head of sales EMEA at its recently acquired... [Read More...]
Future hires Carat’s Payne to head planning department
Future, the specialist publishing group, has appointed Carat associate director Steve Payne to the new role of ad planning director. Payne will manage a 14-strong team incorporating in-house marketing and market research. He will also oversee Future’s ad planning and marketing strategies across its brands. He reports to Future’s publishing director Niall Ferguson and will work closely with the publisher’s senior commercial team,... [Read More...]