Ebay Launches its Biggest Ad Campaign to Promote Fashion Sales
“The autumn ad push will run across print and outdoor media. Double- page print ads will appear in Vogue, OK!, Look, Grazia, Stylist, Elle and Red, from 31 September, and the outdoor activity will begin in October. The ads will showcase the brand products, focusing on the savings shoppers can get by using the online marketplace, rather than the high street. Since eBay launched its Fashion Outlet site in April, it has had 30 fashion retail brands,... [Read More...]
iAd Update – What we know
“Apple’s iAd mobile advertising program continues its rollout: The newest feature, iAd for Developers, will allow iPhone developers to buy iAds to promote their apps within other apps. Until now, Apple has focused on getting big brands to advertise in iAds, such as its two launch advertisers, Nissan and Dove. But the new iAd for Developers program is Apple’s way of getting more (albeit cheaper) ads in its system to fill its inventory... [Read More...]
SEM, Advertising and App Opportunities Possible with Launch of ‘Facebook Questions’
Below is Read Write Web’s explanation on this new product. However, here are some of the possible ramifications “Take one look at the newly launched Facebook Questions feature and it’s clear that things are about to change dramatically on the world’s largest social network. Take a second look and it’s also clear that the feature isn’t working very well yet – but it will be fixed and is going to be a very... [Read More...]
Sky Broadband sponsors C4’s Films
“Sky Broadband is to be the new sponsor of film programming on the Channel 4 Network. The company, part of BSkyB, has signed a 12 month deal that includes the sponsorship of peak-time transmission of films across Channel 4 , E4 and More 4, as well as the screenings on the corresponding ’plus one’ channels. The style of the sponsorship bumpers will follow on from Sky’s ’Broadband Happily Ever’ marketing campaign, and initially focus... [Read More...]
Online Advertising increases in 2010, may have a negative effect on traditional publishing
Kit Eaton from FastCompany comments on the increase of online advertising and the effect it may have on traditional publishing. “Some thinking about online advertising spend in 2010 suggests that this year it’s going to see serious growth, which is fabulous news for new media. But it’s potentially bad news for traditional publishing. The analysis is coming from ZenithOptimedia, which has been revising its estimates for online advertising... [Read More...]
‘Minority Report’ Billboards are launched in Japan – Personalised Marketing
“Every time a new technology is announced, it’s tempting to make a reference to the 2002 science fiction film Minority Report. This time it’s for real. Tokyo, Japan’s Digital Signage Promotion Project is currently trying out digital advertising billboards fitted with cameras that can discern the gender and age group of passerby who look at them. The point? To tailor their commercial messages to the onlooker. A consortium of 11 railway... [Read More...]