Bearing Partnership News | Marketing

Orange launches online Film Club

2008-12-02 10:12:41

Orange has launched an online community for film fans, to build on its long-standing association with the film world. Orange Film Club has launched on Facebook and Bebo and will include trailers and ...

Firms encouraged to increase digital marketing spend

2008-12-03 16:40:52

Increasing digital marketing expenditure can give companies a head-start over their competitors once the recession is over.

That...

Camera phones utilised in multi-platform campaign

2008-12-01 16:54:24

An innovative new digital marketing campaign which utilises camera phone image recognition is set to be launched.

The drive is aimed at drawing further attention to O2...

Inserted ads not intrusive, says ITV

2008-12-01 16:53:45

Adverts inserted into video content do not intrude on the viewer's experience, according to new research.

Charity launches innovative marketing push

2008-11-27 16:56:04

The British Heart Foundation (BHF) is launching an innovative marketing push to warn children against eating unhealthily.

Direct marketing key to beating economic crisis

2008-11-27 16:46:13

Direct marketing is defying the downward trend in the advertising industry, new statistics have shown.

In 2007, direct marketing contributed nearly ...

Phorm trials have 'really rubbed people up the wrong way'

2008-11-27 08:41:42

Recent trials of Phorm technology have gone down rather badly with a number of people.

Adidas to launch celebratory TV ad

2008-11-26 18:47:49

Adidas has announced plans to launch a new TV advertising campaign in the US in honour of its 60th anniversary.

Businesses looking to increase online activity

2008-11-26 16:43:41

Businesses are set to significantly increase their spend on internet advertising over the next year, research has shown.

Payment 'a concern' for affiliate marketers

2008-11-26 16:40:01

Payment is fast becoming a major concern for online affiliate marketers, according to newly published research.