Waterstone’s picks Hybris for new ecommerce platform

The bookseller says it was looking for a highly scalable platform capable of supporting the company’s growth plans and the anticipated increase in online purchasing from customers, Waterstone’s has selected Hybris Commerce for its next generation ecommerce platform.

“Our online business is currently growing rapidly and we have demanding targets and expectations for our future growth in this channel,” says David Kohn, head of ecommerce at Waterstone’s. Waterstone’s chose Hybris in consultation with digital marketing and technology agency LBi. “A principal reason that LBi recommended Hybris for this project was because their product information management capability would give Waterstone’s the ability to maintain their catalogue and extend their product range as needed,” says John Williams, LBi’s chief technology officer. “Hybris will also enable Waterstone’s to increase the ease and efficiency with which it can support the online channel with more sophisticated and personalised promotions.”

Source: InternetRetailing

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http://www.internetretailing.net/news/waterstones-picks-hybris-for-new-ecommerce-platform

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