Virgin launches special effects on YouTube channel for Powerful Stuff campaign

Posted by Bearing on Wednesday, September 9, 2009

Virgin Media is the first brand to use YouTube to let people tailor their own video content to add special effects.

Virgin Media is today launching the YouTube application within Virgin Media’s ‘Powerful Stuff’ Youtube channel, which supports the Powerful Stuff above-the-line campaign.

The YouTube application gives users the ability to make their everyday videos ‘more powerful’, by adding special effects and sound to their movie. They can also choose content from a gallery of videos from Virgin Media.

Source: Brand Republic

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http://www.brandrepublic.com/News/936354/Virgin-launches-special-effects-YouTube-channel-Powerful-Stuff-campaign/