Trinity Mirror strikes deal with Friends Reunited Dating

Posted by Bearing on Thursday, April 9, 2009

Friends Reunited Dating and Trinity Mirror today announce a deal that will see Friends Reunited Dating take on the role of exclusive national dating partner to the Trinity Mirror organisation.

Under the terms of the partnership, Friends Reunited Dating will provide a white-label dating service for the Daily Mirror, Scottish Daily Record and Scottish Sunday Mail.

The service is designed to create the optimum interaction between online and print.

Matt Bushby, Head of Friends Reunited Dating, said: “We’re very pleased to be working with Trinity Mirror and combining the strengths of our two brands. Our core 35+ audience meshes well with Trinity Mirror’s readership and we’re looking forward to building on this successful start to 2009.”

Source: Netimperative

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