Online advertising is on the rise

Posted by Bearing on Wednesday, December 23, 2009

WHILE the economic downturn has hit advertising, the internet has been busy building market shares. Global ad spending is estimated to fall by over 10% this year, according to ZenithOptimedia, a media firm. The internet will account for 12.3% of all advertising spending in 2009, up from 10.1% last year, and double what it was in 2005. Online ad spending in Denmark, a country with near universal broadband penetration, overtook TV spending in 2008, and is forecast to be almost a third of the ad market by 2012. In America, television advertising still dominates, though advertisers are moving from newspapers to the internet.