Microsoft launches Silverlight campaign to rival Flash

Microsoft has launched a Silverlight ad campaign with EA Games in a bid to rival the established Flash ad format.

The three-week campaign for flagship Xbox and Windows action game Mass Effect 2 comprises an expandable MPU which contains around 500Mb of rich content including high-resolution images that can be zoomed into by up to 30 times and buffer-free HD video trailers.

The ad is delivered dynamically depending on the speed of visitors’ broadband connection.

Microsoft said using the technology “offers the first viable alternative to Adobe Flash”.

Mel Carson, AdCenter community manager for Microsoft, said, “We believe this EA campaign demonstrates just how technology can be used to not only resonate across devices but make those experiences deeper, richer and more immersive.”

The campaign, booked by media agency MediaCom wth ad serving by Metia and AdDynamo, is being run across the MSN Tech and Gadgets site.

Source: New Media Age

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http://www.nma.co.uk/news/microsoft-launches-silverlight-campaign-to-rival-flash/3009378.article

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