Industry News for Digital: Marketing
Sky creates first head of social media position
Sky is seeking its first head of social media as it aims to ramp up its activity in the burgeoning sector. Reporting to the director of brand marketing − a role yet to be filled since the departure of Andy Brent last September − the post-holder will be responsible for Sky’s social media activity in its brand marketing department and encouraging audience engagement. The creation of the role followed Sky News’s appointment last year of Ruth... [Read More...]
Virgin Racing uses digital to revitalise Formula 1
The Formula 1 industry is turning to digital media to attempt to reinvigorate the sport’s reputation ahead of the start of the 2010 season. Formula 1 racing teams, including Mercedes and Virgin, are putting digital media at the centre of their marketing plans for the first time as they look to more effectively engage with fans and strengthen the image of the sport, which is worth £4bn to the British economy alone. Virgin is to launch a digital... [Read More...]
Royal Navy appoints AKQA as lead digital agency
The Royal Navy has appointed AKQA as its lead digital agency, working on strategy and redesigning the force’s website. The digital agency won the account after a six-way pitch and takes over from Twentysix London. The COI, which handled the pitch, said AKQA would be implementing a strategy that puts digital at the heart of Royal Navy communications plans. This includes the site redesign and a new content management system. The agency will also work... [Read More...]
Samsung to launch female-targeted campaign for Diva handset
Samsung is launching a highly styled and targeted marketing campaign to support the first in its collection of fashion handsets, the Samsung Diva. The campaign has been designed specifically to appeal to a female audience and the product took its inspiration from the world of fashion with its distinctive quilted back cover. The campaign has will have a high-end, glossy magazine look and feel and spans print; online; social media; OOH, in store and... [Read More...]
Two in three marketers use or plan to use behavioural targeting
Over two-thirds of marketers (77 per cent) use or plan to use behavioural targeting, according to a report by Forrester. Its research found that 42 per cent of marketers who plan to begin or increase use of behavioural targeting said the ability to reach targeted consumers was the key reason. Almost a third (32 per cent) said they achieve better results than with other forms of targeting. Other factors included scalability, cost savings, data quality... [Read More...]
Ex-ComScore analyst Gavin sets up digital consultancy
Former ComScore marketing analyst Jamie Gavin has launched a digital communications agency. Jay-G Media will focus on offering consultation services to small and medium business on strategy and content creation for areas including PR, social media and marketing. The agency has already secured a number of clients, including work to promote mobile apps being developed around the 2010 FIFA World Cup and helping to launch a TV entertainment company being... [Read More...]
Asos looks to Twitter to source digital agency
Asos.com’s ecommerce director James Hart has been using Twitter to ask for recommendations for a full service digital agency. Hart wrote on Twitter that he was looking for an agency to build ’something special’ for the online retailer. It is unlikely that Hart’s requests will affect the online retailer’s arrangement with advertising agency Mother, which it appointed in January. The agency was appointed as the brand’s... [Read More...]
French Connection splits brand along gender lines for integrated campaign
French Connection has kicked off a major social media brand-building campaign as its first marketing since dropping its FCUK identity. The fashion retailer has rolled out a campaign across video and social sites to make a clearer distinction between its men’s and women’s clothing range, tying in with its new The Man, The Woman branding. The online activity is part of a major integrated branding campaign which plays on the idea of the ultimate... [Read More...]
Virgin Media reviews marketing roster
Virgin Media is reviewing its creative and direct marketing agencies, with immediate effect, in an effort to develop an integrated to its communications. The company currently uses a roster of agencies including Rainey Kelly Campbell Roalfe/Y&R, Rapier and Spike. All the incumbents have been invited to repitch. ISBA is handing the pitch. Virgin Media says it is evaluating “the benefits of integrating its approach across advertising, direct... [Read More...]
Unilever’s top marketer Simon Clift to leave
Unilever’s chief marketing officer Simon Clift is to leave the FMCG giant without a job to go to. A spokesman for Unilever said: “After almost 30 years with Unilever, chief marketing officer, Simon Clift, has decided it’s time to move on, and intends to retire from the company in a few months’ time. It’s a completely amicable parting, prompted by his desire to spend more time with his family in Brazil and to pursue... [Read More...]