Industry News for Digital: Marketing
The Fastest Growing UK Websites of the Year – Camelot is No.1
“National Lottery parent company Camelot has the fastest growing website this year, thanks to an ad campaign for EuroMillions, according to research. Data from Nielsen’s UK Online Measurement tool (UKOM) reveals that an online display advertisment for Euromillions attracted more new online visitors to the Camelot site in one month that any other website, including social networking site Facebook. The research, which measures the increase in... [Read More...]
Microsoft Pours Money into Windows Phone Marketing
“Nearly four years after Apple launched the iPhone and two years after Google open-sourced the code for its Android operating system, Microsoft is finally set to re-enter the mobile market this holiday season in a serious way with Windows Phone 7. It is trying to catch up to those more modern smartphones the only way it can — with cold, hard cash. The company could spend a half-billion dollars or more in marketing costs and payments to... [Read More...]
Playboy invests in Digital
“Playboy Enterprises (NYSE: PLA) is forming a new video game label this year as part of a wider digital strategy to make its brand more mainstream, Paul H. Lee, the company’s managing director for new digital ventures, told paidContent. The company hasn’t decided on a name yet, but it already has lined up German online gamer Bigpoint as a partner to help it create and distribute games on Playboy.com. The first game to be featured on the... [Read More...]
Digital makes 28% of WPP Sales
“Earlier this year, the world’s biggest advertising group saidnew media would make up two thirds of its income in three or four years. Today it stands at 28 percent, WPP said, as it reported first-half-of-year pre-tax profit up 36 percent to £244 ($379.46) million, on three percent better revenue of £4.44 ($6.91) billion. CEO Sir Martin Sorrell, over the last year, has cautiously refrained from embracing a 2010/11 upturn away from the... [Read More...]
Seth Godin publishes straight to Digital
The highly influential blogger has criticised traditional publishing and possibly leads the way for more digital-based writers to bypass traditional publishing houses. “US author Seth Godin has announced that his latest book, Linchpin, will be the last he releases via a traditional publisher. Godin will now publish digitially and direct to his fans, avoiding the “fundamentally broken” publishing industry, in particular his US publisher... [Read More...]
Online Sales Grew by 18% in July – best since recession
“Internet sales grew in July at their fastest pace since before the recession, as wet weather encouraged home shopping, a survey suggests. Online sales grew by 18% in the month compared with a year earlier, the biggest jump since 2007, IMRG said. UK shoppers spent £5bn online in July, more than in any other month this year, it added. Figures published on Thursday showed total UK retail sales rising much faster than expected in July. Sales volumes... [Read More...]
News International to launch News of the World Paywall – The Sun to follow
All of these paywall launches are tied to prominent, multi-channel marketing campaigns with digital and traditional agencies. “News of the World’s transition to a paid content model will hinge on exclusive video content, distributed across an overhauled site and app. An introductory rate is expected for the first month, promoted via a high-profile marketing campaign. Engine-owned WCRS, News of the World’s lead creative agency, and Glue... [Read More...]
Social Network Advertising Accounts for 6.7% of Online Ad Spend for 2010
If these figures are accurate then the demand for Social Media specialists in digital marketing will continue to increase rapidly this year. “According to new research released Monday by eMarketer, U.S. advertisers will spend an estimated $1.7 billion in ads on social networks in 2010, accounting for 6.7 percent of all online ad spending. The dramatic rise — with growth of 20 percent this year, accelerating to 24 percent next year — shows... [Read More...]
Chrome to Add Apps and Games Store into Browser
“I’ve tried to break my addiction to Google Chrome. I honestly have. But I just can’t seem to stay away from the Webkit wonder. What better to add function to the browser then than to add web games and applications directly into it? According to 1up, starting in October, Google is shooting for just that. The Chrome Web Store will launch, bringing games and applications directly to Chrome users, while only taking a 5% cut from Chrome application... [Read More...]
Facebook might announce location based service on Wednesday – affecting social media marketing
Mashable predict Facebook will announce a location based service on Wednesday. If this is true it will strengthen the Social Networking giant’s position in the industry, potentially making it a one-stop shop for Social Media activity. This would have a major effect on the development of location-based marketing. “We’ve just received an invitation to visit Facebook’s Palo Alto campus on Wednesday to get “an update on the service’s... [Read More...]