Joanna Shields and Elisabeth Murdoch partner in new online content venture
Former Bebo CEO Joanna Shields is to launch a digital media content company with Elisabeth Murdoch, chairman and CEO of independent TV production company Shine Group.
Shields will take the role of CEO at the as-yet-unnamed venture, to launch on 1 October, which will “pursue a strategy of investment, development and cross-discipline partnerships aimed at fusing the traditional genre of TV production with the reach, power and engagement of social media”.
The company will also focus on putting Shine Group content online. The group consists of US producer Reveille, which is responsible for shows such as Ugly Betty, as well as UK production companies Kudos and Princess Productions.
Shields will also sit on the Shine Group advisory board.
Shields left Bebo in May this year to return to London and explore entrepreneurial interests. While at Bebo she oversaw the broadcast of many popular online drama series, including KateModern and Sofia’s Diary.
Source: New Media Age
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