ITV unveils campaign for new-look website

Posted by Bearing on Thursday, July 16, 2009

ITV has launched a new on-air campaign aimed at driving viewers to the re-launched Coronation Street website.

The 60-second trail will run from 15 July across ITV1 and ITV2 and was produced by ITV’s in-house creative team.

It features one of the show’s characters, Norris Cole, spying on other characters from the street with the strapline “There’s an easier way to be in the know”.

The aim of the new site is to provide further opportunities for fans to engage with the programme and it has also been overhauled to make it more user-friendly.

The site will tie in with the wider “Corrie: the nation’s street” brand campaign.

Richard Waterworth, ITV head of marketing, platforms and online, says: “We know that it’s important to Corrie fans to be in the know about their favourite soap and this campaign builds on that.”

ITV recently signed up bread brand Warburtons to be the first brand partner of Coronation Street’s 50th anniversary which will take place next year.

Source: Marketing Week

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http://www.marketingweek.co.uk/news/itv-unveils-campaign-for-new-look-website/3002358.article