ITV launches first Facebook app

Posted by Bearing on Thursday, December 17, 2009

ITV has launched a personalised Facebook app which enables viewers to see when their favourite shows are available online and receive relevant recommendations.

The broadcaster’s debut social media app, ITV Favourites, is designed to increase usage of its online TV service ITV Player.

ITV Favourites, developed by TV Genius, also allows friends to share favourite shows and compare viewing habits. Viewers are directed to choose shows they like or dislike when they add the app.

Stuart Roberts, head of site at ITV.com, said, “The launch of the ITV Player Facebook app provides an ideal way for viewers to ensure they don’t miss their favourite shows, as well as share recommendations with friends.”

Source: New Media Age

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http://www.nma.co.uk/itv-launches-first-facebook-app/3008063.article