Guardian.co.uk hits 27.3 million users to regain top online newspaper spot
The Guardian has regained its position as the UK’s leading online newspaper brand, after recording its second-highest monthly audience in this month’s ABCe report for April.
The Guardian News & Media site, Guardian.co.uk recorded a four per cent lift in unique users to 27.3 million.
Emily Bell, director of digital content at Guardian News & Media, credited the site’s coverage of the G20 for the lift, which included user-generated video footage of the London protests.
She added: “We remain the most popular UK newspaper site too with 9.6 million UK uniques.”
In contrast, the website for Telegraph Media Group, which was the most popular online newspaper brand in March, dropped 14 per cent to 23.9 million. The site was up 28 per cent year on year and attracted 8.1 million users from the UK.
The Mail Online retained its third spot despite a 2.6 per cent fall on March figures to 23.2 million. Approximately 30 per cent, or seven million of its users, are based in the UK.
News International’s Timesonline.co.uk also recorded a slight 0.1 per cent drop to 21.6 million, while its tabloid stablemate, thesun.co.uk, dropped 3.2 per cent month on month to 20.6 million.
The biggest increase in April went to Mirror Group’s Mirror.co.uk, up 20 per cent to 8.6 million. The site for the red-top newspaper has also achieved the sector’s biggest growth year on year up 101 per cent with almost half of its audience, 45 per cent, based in the UK.
The Independent News & Media’s website also continued to build its unique users, up four per cent to 10.4 million – its best performance to date.
Source: Media Week
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