Friends Reunited to launch TV campaign

Friends Reunited, the online social network, is launching its first TV campaign since being sold by ITV in August.

Two 30-second TV ads aim to improve consumer perception of its portfolio of sites, including Genes Reunited and Friends Reunited Dating and encourage consumers to think about how they could benefit from using the services.

The TV spots follow the animated style of the Friends Reunited website with “approachable, illustrative icons” that reflect the “beneficial and enjoyable user experience” of the website.

Source: Marketing Week

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http://www.marketingweek.co.uk/news/friends-reunited-to-launch-tv-campaign/3006050.article

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