Facebook is our favourite place to waste time online

Facebook is our favourite place to waste time online, with users spending three times as long on the social networking site than on Google. 

Figures from Nielsen Online show that internet users spent an average of 5 hours and 46 minutes on Facebook in August compared to just one hour and 53 minutes on Google. 

Yahoo! ranked a distant second, only managing to persuade users to stick around for three hours and 14 minutes, despite a wealth of news, sports content and financial data. 

YouTube also failed to dazzle during August, according to Nielsen, with internet users spending a disappointing one hour and 17 minutes watching video content on the site. 

Google’s strategy has always been to encourage consumers to leave its homepage as quickly as possible. However, the search engine’s role as the starting point for the majority of internet journeys is increasingly under threat from social networking sites such as Facebook and Twitter. 

Source: Brand Republic

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http://www.brandrepublic.com/News/939221/Facebook-favourite-place-waste-time-online/

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