Industry News for Digital: Commercial
ITV launches cross-platform tie-in with This Morning
“ITV is stepping up its cross-platform offering for daytime show This Morning with the launch of an interactive studio hub. It’s aimed at encouraging viewers to engage with the TV show via the web, mobile and social networks. The hub launch will coincide with the start of the new series on 6 September and will let viewers get involved in the daily news discussions, while their comments will be fed back to show’s hosts Holly Willoughby and... [Read More...]
Stephen Carter Warns Government to Invest in Digital Britain
“Former Labour minister and author of the Digital Economy Bill Stephen Carter said that the coalition government must consider whether investing in the UK’s broadband infrastructure can afford to be delayed. Carter spoke at the Westminster Media Forum on Britain’s Digital Future, yesterday. He said: “All governments, like all management teams, have a chance when they are new to decide where the priorities are. This government is going... [Read More...]
The Fastest Growing UK Websites of the Year – Camelot is No.1
“National Lottery parent company Camelot has the fastest growing website this year, thanks to an ad campaign for EuroMillions, according to research. Data from Nielsen’s UK Online Measurement tool (UKOM) reveals that an online display advertisment for Euromillions attracted more new online visitors to the Camelot site in one month that any other website, including social networking site Facebook. The research, which measures the increase in... [Read More...]
Ping – could wipe out the recently revamped MySpace and challenge Last.fm
Apple’s much discussed product launches yesterday also included the launch of a social network for iTunes 10. Ping: “Stunning. Just stunning. Color me wrong for saying that Apple wasn’t going social, because it just has. The Ping social network is a social network specifically for music. As you follow friends and artists, you’ll find more information about them. Ping is broken down into two sections, to truly be a social network for... [Read More...]
ASA to launch new standards of online advertising in March
“Companies have six months to make sure that their online communications meet regulatory standards after the Advertising Standards Authority announced its remit for regulating digital marketing will be extended from 1 March next year. Culture Secretary Jeremy Hunt (pictured) says the move will “give greater protection to children, young people and vulnerable groups”. CAP says it will “deliver more comprehensive consumer protection online”. The... [Read More...]
Google News Renews Deal with Associated Press
“After more than half a year of “ongoing discussions,”Google (NSDQ: GOOG) has renewed its deal with the Associated Press to host AP articles on Google News. Google began to host material produced by the AP on the site three years ago, but the licensing deal expired in January and Google and the AP had been in and out of discussions since then about how to revise it. At one point earlier this year, Google News stopped hostingnew AP content,... [Read More...]
Ebay Launches its Biggest Ad Campaign to Promote Fashion Sales
“The autumn ad push will run across print and outdoor media. Double- page print ads will appear in Vogue, OK!, Look, Grazia, Stylist, Elle and Red, from 31 September, and the outdoor activity will begin in October. The ads will showcase the brand products, focusing on the savings shoppers can get by using the online marketplace, rather than the high street. Since eBay launched its Fashion Outlet site in April, it has had 30 fashion retail brands,... [Read More...]
Microsoft Pours Money into Windows Phone Marketing
“Nearly four years after Apple launched the iPhone and two years after Google open-sourced the code for its Android operating system, Microsoft is finally set to re-enter the mobile market this holiday season in a serious way with Windows Phone 7. It is trying to catch up to those more modern smartphones the only way it can — with cold, hard cash. The company could spend a half-billion dollars or more in marketing costs and payments to... [Read More...]
Facebook hires PayPal founder Max Levchin as VP Engineering
“In a rare move for an outsider, Google has named Max Levchin, former CEO of Slide and cofounder of PayPal, a vice president of engineering, Inside Facebook reports. At Google, where titles are doled out carefully, the announcement is a powerful signal of his influence. It comes after the company closed its acquisition of Slide, valued at around $182 million, two weeks ago. Levchin, who invested $7 million of his own money in Slide in addition... [Read More...]
Playboy invests in Digital
“Playboy Enterprises (NYSE: PLA) is forming a new video game label this year as part of a wider digital strategy to make its brand more mainstream, Paul H. Lee, the company’s managing director for new digital ventures, told paidContent. The company hasn’t decided on a name yet, but it already has lined up German online gamer Bigpoint as a partner to help it create and distribute games on Playboy.com. The first game to be featured on the... [Read More...]