Industry News for Digital: Commercial
Online job-related searches ‘down 5 million’
The number of job-related searches conducted online by UK consumers dropped by over 5 million between October and December 2009, with sales IT and engineering jobs proving the most popular, according to new research. The new report by search marketing agency Greenlight, found that 8.4 million job-related searches were made online in December, a considerable decrease on 13.8 million in October. The report, ‘Recruitment Sector Report – Issue 1’,... [Read More...]
UK digital ad production agencies team up to establish good practice
Digital ad production agencies including B-Reel, Northern Kingdom and Unit 9 are uniting to pool knowledge and establish standards and practices in the industry. Stndrd.org has been set up as an open-source approach to tackle issues such as the best way of establishing contracts between ad agencies and production companies and what to include when writing a request for proposal. Andy Reid, partner at creative agency Clicktag, said, “A lot of charlatans... [Read More...]
Spoke Digital launches social media consultancy
Spoke Digital, an independent digital training and consultancy agency specialising in social media, community engagement and content, has been launched this week with several key clients in place. The agency is headed up by Ilana Fox, who left her role as Social Media Manager at ASOS at the end of February 2010, along with Holly Seddon and James Seddon. Their combined experience includes The Sun, The Daily Mail, The Guardian, thelondonpaper, FreshNetworks,... [Read More...]
US online ad spend to overtake all print and DM
Spending on digital advertising in the US will overtake print for the first time this year, according to new figures. The report from marketing analyst Outsell forecasts that marketers will spend $119.6 billion on digital strategies and $111.5 billion on print, including ads in newspapers and magazines and all direct mail. Overall, US ad spend is expected to return to growth and increase 1.2 per cent to $368 billion. Despite the growth of online,... [Read More...]
MTV to retain and double in-house digital ad sales team
MTV Networks UK & Ireland has announced plans to bring its digital media ad sales team in-house, following the merger of its ad sales division Viacom Brand Solutions (VBS) with Sky Media. The six-strong digital sales team will be led by Duncan McCrum, head of digital for MTV Networks, at the broadcaster’s headquarters in Camden, north London. MTV has also announced plans to double the size of the team. Team members will be working in partnership... [Read More...]
UK online retail ‘to sustain double-digit growth over the next 5 years’
Online retail in the UK will grow at a ten percent compound annual growth rate over the next five years according to a new report. The study, from Forrester, looks at the future of eCommerce in Europe. Forrester projects that online retail across 17 of the largest EU markets in Western Europe will hit €114 billion by 2014 and that 190 million Europeans will shop online by 2014 (up from 141 million today). Online retail in Western Europe will... [Read More...]
Facebook IPO ‘not this year’ says Zuckerberg
Facebook founder and chief executive Mark Zuckerberg has said he’s in ‘no rush’ to take the social networking site public, despite eye-watering value estimates. Zukerberg said Facebook’s Initial Public Offering (IPO) will not happen in 2010. Separately, reports suggest investors currently looking to buy Facebook shares anticipate the company will go public in 2011, with a market capitalisation of between $35 billion to $40... [Read More...]
American Idol deprives contestants of individual social media accounts
Simon Cowell’s US talent show ‘American Idol’ has removed its contestants’ individual accounts from Twitter, Facebook and MySpace, and put them all under one profile across all sites. It is understood the move was a result of the show’s producers’ concerns that contestants with more followers on social networking sites would have a better chance of winning. All 24 contestants’ social media accounts are now... [Read More...]
IAB partners MySpace to scout for digital talent
The Internet Advertising Bureau – the trade body for online and mobile advertising – has partnered with MySpace to provide an online destination for young people keen to learn more about digital advertising. This initiative forms part of the IAB’s aims to engage with students and graduates to ensure new entrants to the industry are equipped with the knowledge, insights and practical guidance necessary to make their mark in the digital world. Featuring... [Read More...]
Apple announces April UK release date for iPad
Apple will launch the iPad in the UK at the end of April, a month after its US launch. Both the Wi-Fi and 3G models will be available for pre-order from Apple’s online store or reserved for Apple Store pick-up from next month. Starting at $499 (£332), the iPad will let users browse the web, read and send email, share photos, watch videos, listen to music, play games and read e-books, among other features. The iPad is 0.5in. thick and weighs 680g.... [Read More...]