Cadbury gives away Crunchie bars with Fridays digital campaign

Cadbury has launched a new digital campaign for its Crunchie chocolate bar.

The confectionery company Cadbury has appointed agency Clusta to drive traffic to getthatfridayfeeling.com and promote a new initiative which will give away 500 Crunchies on Fridays.

The first competition launches tomorrow with animated online advertising and a website.

The tongue-in-cheek ads highlight days of the week and their negative associations, for example, rain, arguments and traffic jams. The creative switches from grey to full colour when it concludes on Friday stating: ‘Win that Friday feeling’.

The ads click through to the Crunchie website where the first 500 people to enter their details will receive a free Crunchie chocolate bar. The giveaway will run every Friday until 30 October.

Source: Brand Republic 

News brought to you by Bearing Partnership, specialists in Digital Recruitment 

http://www.brandrepublic.com/News/940807/Cadbury-gives-away-Crunchie-bars-Fridays-digital-campaign/

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