Agencies line up for Bacardi digital business

Bacardi, the global spirits brand, has called a review of its UK digital advertising account. 

The company, which currently works with digital agencies on a project basis, is understood to be looking for a retained agency for the first time. 

The successful agency will be responsible for handling all of the brand’s digital strategy and execution, working closely with Bacardi’s above-the-line shop, Rainey Kelly Campbell Roalfe/Y&R, on upcoming campaigns. 

The incumbents on Bacardi’s global digital roster, which include glue London and Saint@RKCR/Y&R, are not affected by the pitch. 

In December last year, Bacardi UK appointed Lean Mean Fighting Machine to handle a digital project to promote its ‘ten4′ competition, which encouraged a group of ten friends to form a team and undertake four different video tasks. 

Source: Brand Republic 

News brought to you by Bearing Partnership, specialists in Digital Recruitment 

http://www.brandrepublic.com/News/983235/Agencies-line-Bacardi-digital-business/

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