Industry News for Digital: All
The Rise of Vevo
“Vevo, the music video site created as a partnership between the record industry and YouTube, just released impressive statistics showing its growth since launching in December 2009. The site says it attracted 62 percent more monthly viewers in the United States than it did at the start. That statistic comes from the monthly numbers already released by comScore, but Vevo has repackaged the data to show the growth over time, and it fleshed... [Read More...]
Warner Bros Hire Exec Vice President of International Marketing
“Warner Bros International has named Lynne Frank to the newly created position of executive vice president international marketing at Warner Bros. Pictures (WBP). She will work with international marketing teams to create and develop the division’s day-to-day strategy development, and business and campaign planning and execution across all international territories. She will have oversight of all international campaigns for WBP films, as well... [Read More...]
iAd Update – What we know
“Apple’s iAd mobile advertising program continues its rollout: The newest feature, iAd for Developers, will allow iPhone developers to buy iAds to promote their apps within other apps. Until now, Apple has focused on getting big brands to advertise in iAds, such as its two launch advertisers, Nissan and Dove. But the new iAd for Developers program is Apple’s way of getting more (albeit cheaper) ads in its system to fill its inventory... [Read More...]
Why Marketers Should be Investing in Location Based Services
“”We could imagine something akin to a Google AdWords-like model, where merchants can have featured placement based on latitude and longitude, time of the day, or day of the week,” says Tristan Walker, head of business development for Foursquare. “We’re still exploring, and encouraging all retailers to get on our platform and help us find the product that we could actually charge for.” I spoke with Walker yesterday... [Read More...]
The Bing and Yahoo Alliance
“The Yahoo-Bing search alliance is gathering momentum. Watching this coverage from the U.K., where Google has close to 90 percent market share, I can’t help asking: will the deal succeed for both parties — and what does success look like? Focusing on the Numbers For Yahoo, the obvious win is cost saving — no longer employing staff or maintaining systems to process billions of searches a year and monetize them. We’ve... [Read More...]
ITV Names Paul Dale To New CTO Post
“ITV (LSE: ITV) has appointed Paul Dale, a former BSkyB (NYSE: BSY) and BBC senior executive, to a newly created role to address the technology “lag” that has dogged the broadcaster in recent years compared with advances made by rivals. Dale, who is currently the chief technology officer at Asian pay-TV operator Astro, joins ITV in the same position. ITV’s chief executive Adam Crozier said that hiring Dale represented a “commitment to... [Read More...]
Online Newspapers Benefit From The Times’ Paywall
“Is this the chart that shows us who’s benefiting from The Times’ paid website strategy… ? Telegraph.co.uk and Mail Online increased their audiences in both May and June, after Times Newspapers introduced registration requirements for its new sites on May 24, while Guardian.co.uk fell back in June and others scored more modest gains. Latest ABCe data for June undoubtedly shows what happened during the period of The Times’ strategic... [Read More...]
Social networks ‘reach more women than men worldwide’
“Social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men, according to new research. The findings, from comScore, form part of a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key... [Read More...]
Analysis of Internet’s Top Referral Sites
Source: Read Write Web “If there’s one thing we know about Web authors it’s that they are constantly seeking new sources of traffic for their content. It doesn’t matter if you’re a blogger, a marketing manager or a small business owner, there is simply no reason to invest time with content creation and Web design if no one is coming to read it. For this reason, it’s important to figure out where to actually... [Read More...]
SEM, Advertising and App Opportunities Possible with Launch of ‘Facebook Questions’
Below is Read Write Web’s explanation on this new product. However, here are some of the possible ramifications “Take one look at the newly launched Facebook Questions feature and it’s clear that things are about to change dramatically on the world’s largest social network. Take a second look and it’s also clear that the feature isn’t working very well yet – but it will be fixed and is going to be a very... [Read More...]