Digital Marketing

Digital marketing affords companies unrivalled measurability and success and has grown exponentially as an essential remit within a business serious about Digital.

Digital Marketing is used to promote the brand, encourage engagement with users, drive traffic and in most cases increase transaction revenue. The methods employed to undertake this are broad and can operate across online and mobile channels. Like offline marketing is a multi skilled role. An effective Digital marketing professional who chooses the right balance of the following options can deliver tangible benefit to a business.

Email Marketing and effective CRM segmentation are essential to ensure customer retention. This increasingly includes customer behavior analysis through feedback, surveys, user testing and analytics.

Search engine optimization and search engine marketing is a specialist skill with calls for a creative approach coupled with the ability to monitor and manage a campaign. Pay Per Click, or PPC as it more widely termed, is reliant on good keyword selections and rigorous assessment of spend.

Affiliates add widespread exposure to a brand and can deliver excellent customer attraction results but affiliate programs do not suit all businesses. Selection and management of the right partners is essential.

Digital Display Advertising is a vital part of the Digital marketing mix but it’s often an expensive process and the proliferation of websites makes the choice of where to advertise particularly challenging. At least when Digital advertising campaigns are embarked on they are measurable.

Online PR, viral marketing, social media and user generated content are trends that have added a new dimension to Digital marketing with agencies now starting up to solely service this niche.

Many businesses will expect a Digital Marketing professional to undertake all of the above as part of a broad online marketing role. Larger online business will have various individual specialists to cater for each discipline or look to specialist agencies to execute the strategy.

Key to understanding the skills and experience levels needed in this sector is the size of the campaigns and the budgets. Most significant to this is often the PPC spend. The size of the target list and the degree of consumer segmentation will also dictate whether this CRM function is incorporate into a Digital marketing professional’s remit or a stand alone role.

The driving force behind all these aspects of endeavor is either ROI or brand enhancement, in a down tune market, it’s almost exclusively ROI driven. As such the role of web analytics has come to play a critical role in assessing the success of campaigns.

Like many Digital positions, an effective Digital marketer will have a strong appreciation of technology, content, usability and design as all these factors influence the success of a campaign. Understanding each candidate or a businesses Digital marketing priorities is an essential role of a Digital recruiter and is an area Bearing Partnership can offer guidance and support to both clients and candidates.

Positions we recruit for in this area include:

Online Marketing

Email Marketing

Web Analyst

Traffickers

Web Analytics

Social Media / Networking

Email Marketing

SEO/SEM

PPC/Affiliates

Digital Display Advertising