Content & Merchandising

The role of content on Digital channels is arguable the most important aspect of any Digital strategy. What content to include, how to present it and how to encourage users to engage with it are all factors that will define the success of a company’s Digital presence. The content area has implications for all other aspects of Digital including marketing, product development, commercial, design and technology.

In many cases the content asset is the end product being sold via Digital downloads or premium subscriptions. In other cases effective editorial copy and good user experience is the reason users visit the platform and why advertisers may want to be associated with it.

Moreover, content is a key consideration in maximising search rakings content. This is further affected by user generated content, increased use of video online, the development of mobile devices capability and video on demand. These channels add a whole new dimension to how content on the Digital channels can work for a business.

Recognising that the content is the key to any Digital strategy and understanding the variety of ways content can be used in a Digital function allows Bearing Partnership to assist both clients to identify talented individuals and candidates find the position that will suit their level of expertise and aspirations.

Key areas that we recruit for in this are include:

Content management – CMS

Content Production

Web Merchandising

Online Producer

Web Editor / copy writing

Digital Publisher

Online Video production

Social Media – Communities, Blogs, UGC