Web Analyst – Customer Insight / Site Performance
This advert is now over four weeks old, therefore the role may no longer be a live requirement.
This consumer facing leading fashion ecommerce site is looking for a web analysis / insight manager to analyse the digital channels performance. By understanding website and customer behaviour you can recommend changes and improvements to the website.
You will track measure and analyse user behaviour, ecommerce transactions, online advertising and online marketing campaigns. Reporting on web traffic, hits, click through rates, conversion rate, drop offs and revenue figures. Collating, Interpreting, manipulating and presenting this data using the web analytics packages, web trends and Google Analytics.
This is a new role within a brand new team and as such will champion the use of Web Analytics to make monitored changes to the business.
With lots of new projects in the pipeline you will initially evangelise and prove the worth of Web Analytics through a variety of quick wins, progressing to researching and rolling out these new developments. Knowledge of AB testing, multivariance testing, would be advantageous.
Your reports and activities will influence the web strategy in order to increase customer acquisition, retention and most importantly, conversion. You will report directly to the Ecommerce Director, using your analysis to support the creation of specific business cases for site change as well as ensuring regular review of the sales performance.
You will present website performance reports to the business and manage relationships with internal managers and external suppliers. Thus you will have excellent communication skills
To be effective in this role you must have a thorough understanding of web data analysis, be highly numerate, enjoy assessing statistics and communicating findings to the business. You will be excellent at analysing figures, recognising trends and making recommendations based on data. Ideally you will have a background in Ecommerce.
Please Contact Joanna Tory
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