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Home > Digital Recruitment news >> Virgin Media "architect" resigns


DIGITAL RECRUITMENT NEWS 'career information and news for Digital professionals'

Virgin Media "architect" resigns
20-08-2008

The mastermind behind the rebranding of Ntl: Telewest to Virgin Media will leave the company next month.

James Kydd has been the managing director of brand and marketing at Virgin Media since Virgin Mobile was bought by Ntl: Telewest in 2006.

He brought Hollywood star Uma Thurman on board to rebrand the company - the total project cost around £20 million.

He also managed the company's sponsorship of Big Brother.

Prior to Virgin Mobile's acquisition and merger of the two companies into Virgin Media, Mr Kydd was its marketing boss and had a penchant for using celebrities in his television advertising.

Neil Berkett, chief executive of Virgin Media, said: "James has been one of the key architects of Virgin Media."

Mr Kydd said: "I'm proud of the great work that Virgin Media's marketing team has done over the last two years."

There is as yet no confirmation of Mr Kydd's next position or project.

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