GQ.com relaunches with simpler navigation
Condé Nast has relaunched GQ.com, less than a year after its last revamp, on a new platform providing a simpler navigation around four key channels. One of the biggest reasons for the changes is to provide a simpler user experience, according to Condé Nast Digital Britain publisher Jamie Jouning. Jouning said: “One of the problems with the old site was a lot of the content was hidden.” The reduction in the number of channels gives channel... [Read More...]
Ex-ComScore analyst Gavin sets up digital consultancy
Former ComScore marketing analyst Jamie Gavin has launched a digital communications agency. Jay-G Media will focus on offering consultation services to small and medium business on strategy and content creation for areas including PR, social media and marketing. The agency has already secured a number of clients, including work to promote mobile apps being developed around the 2010 FIFA World Cup and helping to launch a TV entertainment company being... [Read More...]
Pepsi shows ‘wild side’ with online relaunch
PepsiCo is to relaunch its UK website in April, as part of a strategy to shift spend from TV to digital media. The soft-drinks company will support the revamp with a social media campaign in the summer, encouraging consumers to show off their ‘wild side’. This follows Pepsi’s adoption of the strapline ‘Max your wild side’, replacing the previous ‘Max your life’ and ‘Max it’ positioning. The activity will be... [Read More...]