Samsung to launch female-targeted campaign for Diva handset
Samsung is launching a highly styled and targeted marketing campaign to support the first in its collection of fashion handsets, the Samsung Diva. The campaign has been designed specifically to appeal to a female audience and the product took its inspiration from the world of fashion with its distinctive quilted back cover. The campaign has will have a high-end, glossy magazine look and feel and spans print; online; social media; OOH, in store and... [Read More...]
Hulu and SeeSaw rival secures Five content
Five has given TV.com its first major European long-form content deal, making more than 250 hours of full-length programmes available to the CBS Interactive-owned, video-on-demand site. As part of the deal, TV.com will show a host of Five’s popular series, including ‘Neighbours’, ‘Home and Away’ and ‘The Gadget Show’. Under the terms of the deal, programmes available on Five’s catch-up TV service, Demand... [Read More...]
BBC reported to be closing half its website and axing two radio stations
The BBC will shut down half its website, close two of its radio stations and scale back on spending on imported US programmes, according to a report in The Times. It reports that Mark Thompson, BBC director general, will announce next month that the Corporation must make the moves to help its commercial rivals operate. As part of the strategic review, the BBC will close half its website, together with a 25 per cent reduction in staff numbers. Its... [Read More...]
Two in three marketers use or plan to use behavioural targeting
Over two-thirds of marketers (77 per cent) use or plan to use behavioural targeting, according to a report by Forrester. Its research found that 42 per cent of marketers who plan to begin or increase use of behavioural targeting said the ability to reach targeted consumers was the key reason. Almost a third (32 per cent) said they achieve better results than with other forms of targeting. Other factors included scalability, cost savings, data quality... [Read More...]
High speed broadband could boost e-commerce by £1.4 billion
The Digital Britain high-speed broadband initiative could boost British e-commerce by £1.4 billion, according to the Institute of Practitioners in Advertising (IPA). If the Government’s Digital Britain Universal Service Commitment (USC) to ensure that every home in the UK has access to 2Mbps broadband by 2012 goes ahead, an additional £1.4 billion revenue may be generated through website sales. Figures from the Office of National Statistics... [Read More...]
US digital marketing firm buys UK usability firm fhios
One to One Interactive, a Boston-based digital marketing firm, has bought user experience firm fhios for an undisclosed sum. The merger expands One to One Interactive’s comprehensive suite of digital marketing products and services by incorporating fhios’ user experience, research, and design practice with OTOinsights and its patent-pending Neuromarketing research platform, Quantemo. Fhios has operations in the UK, Singapore, and Brazil. The... [Read More...]