TV and DM marketing work best hand-in-hand
Integrated television and direct marketing campaigns generate greater response rates than using the disciplines individually, according to a study. The study, published by ITV and the Direct Marketing Association, claims that response rates were 143 per cent higher when TV and DM are combined than when used alone; a combination of TV and online improves response rates by 175 per cent. Rupert Howell, managing director of brand and commercial at... [Read More...]
T-Mobile appoints first head of brand and advertising
T-Mobile has promoted Lynne Ormrod as its first head of brand and advertising with responsibility for leading the mobile phone company’s integrated marketing strategy. In her new role, Ormrod, formerly head of brand development at T-Mobile UK, will report to Lysa Hardy. Ormrod’s appointment follows a restructure at the company designed to centralise the 40-strong marketing team, spearheaded by UK head of brand and communication Lysa... [Read More...]
Radio industry to develop integrated list for digital and FM stations
The UK radio industry has announced a commitment to work with manufacturers to develop an integrated station list which will enable listeners to tune between FM and digital frequencies more easily. At the moment listeners must navigate between FM and Dab using a switch which means non-digital stations may lose the listeners who fail to switch between platforms. When there is an integrated station list radios will be able to display all stations... [Read More...]
TUI puts social media central to First Choice marketing strategy
TUI has appointed social media agency Nixon McInnes to develop a social media strategy for its First Choice brand. The travel company wants to increase engagement with families online, promoting First Choices Holiday Villas and positioning First Choice as a ‘caring’ brand. Nathan Timmins, head of online marketing at TUI Travel UK, said, “First Choice’s initial experiments with social media have already proved its value and we’re keen to... [Read More...]
Augmented Reality, turned up to ‘11′.
Making a cuppa is a British institution, but what do we do with all that time waiting for the kettle to boil? Well, you look up the recipe of how to make the tea don’t you? Keiichi Matsuda has developed a short film speculating on the possible consequences of the augmented reality technology push. I say consequences, some people might think this vision of the future is a just what they’ve been waiting for. This film is reminiscent of... [Read More...]