Times and Telegraph see dip in web traffic
National newspaper websites saw mixed fortunes in December with Guardian.co.uk staying out in front with the most visits. The website saw total monthly unique users rise 3.32 per cent month on month to 36,980,637 and it jumped a hefty 61.99 per cent year on year. It was followed by Mail Online, which posted a 5.1 per cent rise to 32,843,958 users for December and a 67.03 per cent jump, year on year. Associated Newspapers is just launching a £10m... [Read More...]
Future hires Carat’s Payne to head planning department
Future, the specialist publishing group, has appointed Carat associate director Steve Payne to the new role of ad planning director. Payne will manage a 14-strong team incorporating in-house marketing and market research. He will also oversee Future’s ad planning and marketing strategies across its brands. He reports to Future’s publishing director Niall Ferguson and will work closely with the publisher’s senior commercial team,... [Read More...]
Nokia app store passes one million downloads a day mark
Nokia’s Ovi application store is now attracting one million downloads a day around the world, the company has claimed. The store was launched in May last year, allowing the handset manufacturer to join the progress in apps being made by rivals such as Apple and by Google’s open source Android platform. Ovi Apps include Ovi Maps, as well as business tools and games. In addition, five million Ovi Mail accounts have been activated since... [Read More...]
Microsoft launches Silverlight campaign to rival Flash
Microsoft has launched a Silverlight ad campaign with EA Games in a bid to rival the established Flash ad format. The three-week campaign for flagship Xbox and Windows action game Mass Effect 2 comprises an expandable MPU which contains around 500Mb of rich content including high-resolution images that can be zoomed into by up to 30 times and buffer-free HD video trailers. The ad is delivered dynamically depending on the speed of visitors’ broadband... [Read More...]
Yahoo Calls Off Search For International Chief
Seven months after saying that she was “closing in on” a hire to lead the company’s international operations, Yahoo CEO Carol Bartz has called off the search, saying she didn’t find “anyone who was up to our needs.” During the company’s earnings call Tuesday, Bartz said she was “sick of searching for an international leader” and had decided to adjust the structure of the company’s international executive team instead. Effective... [Read More...]