Virgin Media trials tool to measure illegal file-sharing
Virgin Media is to test new technology to assess the level of illegal file-sharing across its network. The ISP is the first to use CView, an analytics tool by tech specialist Detica which monitors how much copyrighted material is unlawfully shared between web users. The trial is believed to cover approximately 40 per cent of Virgin Media’s network, with users of the ISP not informed if they are being tracked. However, all details will be anonymised,... [Read More...]
Broadband tax ‘could treble for homes with multiple lines’
The new ‘broadband tax’ will be applied to each phone line rather than per person, leaving nearly two million households paying up three times the £6 announced by the government, according to a new report. A document, leaked to the Conservatives and reported in The Times, shows the Treasury stands to gain a further £30 million annual windfall by applying VAT to create a tax upon a tax. Plans by Revenue & Customs show that ministers will... [Read More...]
Guardian leads the way with UK record online
The UK’s national newspaper websites continue to grow in popularity, with the top three again attracting more than 30 million unique users in October, and three other sites achieving double-digit growth month on month. Guardian News & Media’s website network, which includes content from the Observer and MediaGuardian.co.uk, remains the most visited UK newspaper website despite a near four per cent monthly fall to 31,693,844 unique... [Read More...]
C4 appoints Discovery’s Underwood to digital strategy role
Channel 4 has hired Discovery Channel vice-president of strategy and digital media Keith Underwood with a brief to develop its commercial digital offering. Underwood, who assumes the job title of Channel 4 has hired Discovery Channel vice-president of strategy and digital media Keith Underwood with a brief to develop its commercial digital offering., will report to director of strategy Gill Pritchard and work with the broadcaster’s advertising... [Read More...]
Sony Ericsson inflates space hoppers using Twitter followers
Phone maker Sony Ericsson has launched an interactive campaign that lets consumers to pump up space hoppers using Twitter. Consumers will be directed to a website www.sonyericsson.com/hopperinvasion where they will be able to take part. The site hosts a live video feed of a (secret) warehouse in which deflated hoppers are arranged on a grid waiting to be pumped up. Anyone on the site or on Twitter can tweet #pumpt and see a hopper being inflated. At... [Read More...]