Online Programme Director
A major marketing agency is looking for an Online Programme Director do deliver internal and external programmes. Key responsibilities will involve: delivery of web based systems to increase productivity and sales and building next generation of digital platforms. Working with the board, you will be addressing Online strategy, client acquisition and building up this exciting space for the agency. The ideal candidate will have experience of: Online... [Read More...]
Clear Channel expands roadside digital screen network in London
Clear Channel has expanded its roadside LED network in London with a digital 48-sheet on Hammersmith Bridge Road. The site is the eleventh screen in Clear Channel’s roadside network and will feature ads from Samsung, McDonald’s, Exxon Mobile, Honda, Air New Zealand and Virgin Trains in its first week. Clear Channel was awarded the contract for the site by the landlord, the London Borough of Hammersmith and Fulham. A Clear Channel spokesman... [Read More...]
BBC appoints Simon Lloyd to explore new ways of delivering services
The BBC has appointed Palm Europe’s senior marketing director Simon Lloyd as its new director of marketing, communications & audiences for its Future Media & Technology division, responsible for exploring news ways of delivering BBC services. From 2 November, Lloyd will be responsible for developing FM&T’s marketing, communications and audience strategy in line with the overall strategy for the BBC, and play a role in the strategic... [Read More...]
Friends Reunited to launch TV campaign
Friends Reunited, the online social network, is launching its first TV campaign since being sold by ITV in August. Two 30-second TV ads aim to improve consumer perception of its portfolio of sites, including Genes Reunited and Friends Reunited Dating and encourage consumers to think about how they could benefit from using the services. The TV spots follow the animated style of the Friends Reunited website with “approachable, illustrative icons”... [Read More...]
BFI partners with Blinkbox to broadcast classic British films online
Online film and TV site Blinkbox has signed a distribution deal with the British Film Institute to broadcast its catalogue of classic films online. Blinkbox will broadcast 37 full-length and 24 short British films that feature home-grown talent such as Daniel Craig and by directors such as Derek Jarman. The films will be entirely funded by advertising, while there will also be a BFI ‘Feature Film a Month’ for users to purchase or rent. Peter... [Read More...]
Associated Newspapers prepares to close London Lite
Associated Newspapers today announced it has entered a period of consultation over the future of London Lite, its free London evening title, which may result in closure. Consultation will take place with 36 London Lite employees before a final decision is made. Steve Auckland, managing director of Associated Newspapers Free Division, said: “The latest development in the London afternoon free newspaper space dictates that we look again at the... [Read More...]
Spotify’s playlist doesn’t include its CTO, who tweets his departure
Streaming music startup Spotify has confirmed that its CTO has left. Andreas Ehn tweeted about his departure this morning, in a move which has taken observers by surprise. The company is currently prepping a big launch in the U.S., a watershed which would normally suggest that this is a moment to have all hands on deck. Losing your CTO right now is probably not the best timing, to put it mildly. However, a Spotify spokesperson has told me that... [Read More...]
Space Hopper flash mob in Yahoo! takeover
Sony Ericsson’s online space hopper Flash mob will take place at 3pm today. Thousands of space hoppers will invade yahoo.co.uk at 3pm – the culmination of a marketing campaign for Sony Ericsson’s Satio handset, which enables mash-ups between pictures and chat. The ‘hopper invasion’ involves people creating their own customised space hopper, which will also feature elsewhere on the web, with creators being encouraged... [Read More...]
French Connection picks Poke to run digital work
French Connection has appointed Poke as its digital agency of record as it looks to expand its digital activity. It’s the first time the high street retailer has appointed a digital agency, having previously worked with agencies on a project-by-project basis. Poke is already working with French Connection on the early stages of new digital activity which will launch in February. Jennifer Roebuck, head of ecommerce and direct marketing at French... [Read More...]