American Express mounts largest marketing campaign in four years featuring TV, press and direct and digital marketing
American Express is launching its biggest marketing campaign in more than four years to reposition the brand as being more contemporary and customer-friendly. The above-the-line campaign, which was created by Ogilvy Advertising and breaks on 5 October, will be based on the strapline ‘Realise the potential’. Animated ads will continue to promote the ‘privilege’ of being an American Express cardholder, but move the focus away... [Read More...]
Global Radio appoints Sky digital director
Commercial radio group Global Radio has appointed Sky’s former strategic content editor Ben Perreau as its director of digital content. Perreau will take charge of online editorial strategy and content for stations including Capital FM, Classic and Heart from 16 November. He will report to Robin Pembroke, Global’s group director of online and interactive, and Richard Park, its group executive director. At Sky, Perreau launched and managed several... [Read More...]
Vodafone joins rivals to sell iPhone
Vodafone has followed Orange and secured UK distribution for the Apple iPhone and 3GS early next year. The deal followed yesterday’s announcement from Orange that it is to start selling the devices this year. Vodafone subscribers are able to register their interest in the phones at a dedicated website, though pricing and tariff details are yet to be revealed. With Orange and T-Mobile set to merge, 3 remains the only major operator without a distribution... [Read More...]
Controversial ad tech firm Phorm exits UK
Phorm seems to have finally stepped back from launching in the UK to focus on markets with more liberal attitudes to privacy and regulation. After a stormy few years in the eye of the privacy storm, the behavioural advertising technology firm is focussing on Japan and Brazil, according to reports in the Financial Times. The company’s technology builds profiles of interest based on consumers’ browsing behaviours, but unlike almost all other behavioural... [Read More...]
Absolute Radio signs deal with EMI
Absolute Radio has signed a deal with EMI Music Publishing that allows the radio station to commission bespoke songs and audio signatures for marketing campaigns from EMI Music’s roster of write signatures and composers. The deal will see the radio station offer advertisers a way to create a “stronger audio identity” with which to promote their marketing messages. It also gives Absolute Radio a potential new revenue stream from having music... [Read More...]
British Airways launches mobile phone service for transatlantic flights
British Airways is launching the first in-flight mobile phone service available on transatlantic flights. Passengers flying with BA’s new business class-only service between London City Airport and New York will be able to access text messages, emails and the internet via mobile phones and Blackberrys. The mobile service for the business class-only service, which launches tomorrow, is being provided by supplier Mobile OnAir. ”Every aspect... [Read More...]