Bearing Partnership – Digital Marketing Survey 2009
As part of our ongoing commitment to assist companies integrate Digital into their core business, we produce several reports a year that ask the pertinent questions around the effectiveness and impact Digital is having on UK businesses. This quarter, we are asking specifically the top UK Marketing Directors to contribute to the Bearing Partnership Digital Marketing Survey 2009, with the aim of publishing the trends within areas such as; -... [Read More...]
Waitrose pushes online grocery service with direct mail
Waitrose has launched a direct mail campaign to encourage customers to continue to use its online grocery channel WaitroseDeliver throughout the summer, even if they are going on holiday. The campaign aims to cash in on the increasing number of people holidaying in the UK by reminding customers that they can have shopping delivered to their holiday destination, or order groceries online and arrange to collect it en-route. It also tells shoppers that... [Read More...]
Devenish takes senior planning role at Clear Channel
Clear Channel Outdoor UK has appointed Catherine Devenish as marketing planning manager. She will report to Pip Hainsworth, marketing director at Clear Channel Outdoor UK, and will be responsible for strategic presentations and pitches across all categories and formats, including digital. Devenish joins the outdoor advertising company from Optimum Media Direction, where she held the role of implementation planning manager for two years. She began... [Read More...]
Orange unites social networks with mobile platform
Orange has launched ‘Social Life’, a mobile social networking aggregator which brings together activity on Facebook, MySpace and Bebo in one central place. Orange is hoping the move will drive up use of its mobile web services, letting customers access all three social networks at the same time through a single log-in. Available to all Orange mobile customers, the service lets users add photos, update their status, view notifications and send... [Read More...]
TheLondonPaper – casualty of recession or digital channel shift?
Last week, News International announced it’s closing its freesheet ‘thelondonpaper’. The evening freesheet was part of the head-to-head battle with Associated Newspapers for revenues and control of the city’s media franchise. But a combination of recession and the switch to digital advertising pushed pre-tax losses to £12.9 million (year ending June 09). News International has begun talks with staff, but it seems like this is a done deal. James... [Read More...]
Blinkbox secures content deal with BBC Worldwide
VoD service Blinkbox has struck a significant content deal with BBC Worldwide, handing its users access to full-length TV shows and movies totalling more than 5,000 hours. BBC Worldwide has licensed the rights to offer Blnkbox customers British TV shows including Hustle, Hotel Babylon, and classic Doctor Who, which will be available for free on an ad-supported basis. Shows such as Top Gear, Gavin and Stacey, Spooks and Planet Earth will be available... [Read More...]