News Corp to build online news consortium
News Corporation has held talks with major publishers to create an online consortium to charge for news, according to reports. News Corp chief digital officer Jonathan Miller is understood to have met major US publishers including Hearst, The New York Times and The Washington Post, according to reports in The Los Angeles Times. The Wall Street Journal is currently the only News Corp title to charge a subscription fee to access all content on its site.... [Read More...]
Aviva to boost marketing team
Aviva is looking to boost staff numbers in its UK Life marketing team by 10 per cent as the company seeks to increase consumer knowledge of its services. The life insurance and pensions provider, which has recently rebranded from Norwich Union, aims to add up to 14 marketers to its existing team of 90 following a recent restructure, which merged the brand and communications teams. The new staff will work within the marketing, brand and communication... [Read More...]
Cridland leaves BBC Audio & Music
James Cridland, the former head of Audio & Music Interactive at BBC Future Media & Technology, is to leave the organisation next week. Cridland joined the BBC in 2007 to help the audio and music department develop its strategy for non-linear digital media services.He recently became executive product manager, A/V Products for BBC Radio and was working on the BBC iPlayer for Radio, with a remit to improve both the audio experience and technical... [Read More...]
Twitter to track location of Tweets
Twitter is planning to add a location feature to its microblogging platform, opening up new opportunities for marketers in the process. Commenting on his blog, Twitter co-founder Biz Stone said: “A new API will allow developers to add latitude and longitude to any tweet.” The opt-in tool will let users switch to the tweets from near their location, even if they do not follow them. Stone said the service would also be of use to Twitterers... [Read More...]